Hi everybody I'm Brittany Lewis a reporter here at Forbes joining me now is Gabby

Lewis co-founder of Magic Spoon. Gabby thank you so much for joining me.

Thank you for having me.

Great to be here.

Before we dive right in, for those who don't know, can you explain what Magic Spoon is?

I can.

So Magic Spoon reimagined your favorite breakfast cereal with more protein less carbs and zero sugar

So imagine that delicious sugary boiled cereal you grew up loving and we made it legitimately healthy for you.

That sounds almost too good to be true,

but I want to know really how you did it

because sometimes when people think of healthier things

they want to try a healthier version of

x y or z they might take a bite and be like oh I can tell you know that's that's

healthy that's a healthy version of what I really want So when was the moment for you when you took a bite of

magic spoon cereal and you're like this is it we've got it? Yeah so the reason we even called it Magic Spoon was because we wanted you to feel this is too good to be true.

It must be magic. And so we spent over a year testing hundreds of formulations trying to basically recreate that

taste and texture of sugary cereal without the sugar without the gluten without the

grains and at first honestly we didn't even know if it was possible we thought

maybe the reason why this doesn't

exist is because from a food science perspective we just can't do it. But after

hundreds of recipes we eventually came up with a formula that uses a way protein, it uses a blend of natural

sweeteners like aluol smunk fruits, d'vili, and we use natural flavorings to come up with something

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