Magalu - Brazilian E-Commerce
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 3 July 2018
⏱️ 21 minutes
🧾️ Download transcript
Summary
Frederico Trajano is Chief Executive Officer of Magazine Luiza, the Brazilian retailer with more than 22,000 employees, 860 stores and a customer base of over 45 million across 16 states nationwide.
A digital trailblazer, Frederico was named CEO in 2016. Since joining the company in 2000, Frederico has led the digital transformation of Magalu, driving e-commerce sales to be 30% of annual revenue.
Magazine Luiza is committed to educating the community about technologies and improve the user experience. Creating new pathways of access.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Almost Here, Around the Corner of Future Technology Podcasts with Richard Jacobs. |
| 0:07.0 | Future Technologies |
| 0:08.0 | Boys to transform our lives for better or worse or the focus of this podcast. Almost here means these |
| 0:14.8 | technologies are now here and starting to be used or just around the corner for |
| 0:19.6 | Bitcoin to artificial intelligence, 3D printing, blockchain, virtual reality, and more. |
| 0:25.0 | Hello everyone and welcome to Feature Tech Podcast. I'm your host Juliet Lamar and |
| 0:31.0 | we have joining us today |
| 0:32.6 | Frederico Trejo. |
| 0:34.8 | He is the CEO at Madelou. |
| 0:37.6 | Welcome, Frederico. |
| 0:39.2 | Welcome. |
| 0:40.2 | Welcome. |
| 0:41.2 | I'm so happy you could join us here today. It's a pleasure. Oh my, directly from Brazil. |
| 0:47.0 | Oh, fantastic. I bet you guys are having a great time down there with the World Cup and your soccer teams and all that. |
| 0:53.7 | Yeah, we won yesterday, so we are quite happy today. |
| 0:56.8 | That's fantastic. |
| 0:59.1 | So, Frederico, give us a little insight into Madello. |
| 1:03.4 | So Madalu is an e-commerce company in Brazil that were originally |
| 1:10.8 | began with physical storytelling and then in 2000 we jumped to very aggressively |
| 1:19.8 | to e-commerce. |
| 1:20.8 | We were one of the first e-commerce sites in Brazil. But with a model very integrated |
| 1:26.6 | with the physical story, in a homo-channel strategy that's now becoming the standard in all |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Richard Jacobs, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Richard Jacobs and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.