Mad Rabbit Tattoo - Two Unique Individuals. One Unique Brand
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 30 July 2020
⏱️ 29 minutes
🧾️ Download transcript
Summary
In the first part of this episode, Selom and Oliver discuss Why they saw a need to develop skincare products specifically for tattoos; How the idea for their brand sprouted up while they were in college- how they prioritized their product over schoolwork, and how that paid off; The history of their friendship and their early experiences dabbling as entrepreneurs; Why they value their college experience; encourage others to learn outside the classroom as well; Why they decided to explore the tattoo market; the advantages of embracing the tattoo lifestyle; How their love of research turned out to be a key advantage for their success; What they did to start building a community around their brand; clever social media stunt, marketing, product feedback, and more.
Transcript
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| 0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.3 | This is The Story of a Brand with your host, Ramon Vela. |
| 0:21.3 | I guess the best way to think about Mad Rabbit and its goals is a simple statement of trying to become the premier all-natural solution to tattoo care. |
| 0:33.4 | Our clients get tattoos and they have them for life. |
| 0:36.3 | Some of them are collectors and have hundreds and have spent thousands on their tattoos. |
| 0:40.8 | Others, you know, have, you know, just one family insignia tattooed on their arm. |
| 0:45.0 | Regardless of why our customers are getting their tattoos, we kind of notice that it's actually an underserved market, right? |
| 0:52.8 | A lot of the lotions and solutions and moisturizers that people are using on their tattoos |
| 1:00.0 | aren't made specifically for tattoos. |
| 1:04.0 | So they can have harmful ingredients, which are normally good for skin, but not necessarily good for tattoos. |
| 1:10.0 | So an example of that is vitamin E oil, which is great for, you know, fighting impurities in your skin, |
| 1:15.1 | but not necessarily great because your skin thinks ink is an impurity. |
| 1:25.2 | How many emails do you have unread right now? |
| 1:29.3 | A hundred? A thousand? More? |
| 1:32.3 | Now how many unread text do you have? |
| 1:35.3 | Probably none. |
| 1:37.3 | This is why over 600 of the most innovative retailers rely on attentive, |
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| 1:47.2 | attentive, brands reach more mobile shoppers and drive incremental revenue in a new way, driving |
| 1:52.8 | 10 times more revenue per message than email. Visit attentive mobile to request a demo and let them |
| 1:59.4 | know that you heard it here on the story of a brand. |
| 2:02.9 | Is your marketing ROI being held hostage by mystery traffic or overreported metrics? Inquirer Labs |
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