Art of Sport - Body Care Brand for Athletes

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 July 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the next part of this Feature Matthias Metternich, co-founder of Art of Sport gives the lowdown on what makes Art of Sport so innovative. He discusses why it’s so important that the quality of products stays high, while prices stay low. And why he feels so connected to the values of his brand. All this and more.

In the second part of this episode, Matthias discusses Why cost-effectiveness is so important to the brand, creating a healthy, high-quality product for the entire population, not just wealthy pockets; What makes the formulas so innovative, formula standards with integrity; How their products are being received publically; winning a new partnership with Target; How the brand has adapted during the pandemic; Why he feels so connected to the values of his brand; how he sees his brand as an athlete, striving for excellence and learning from mistakes, and more.

Join us while Ramon Vela interviews Matthias in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Art of Sport visit: https://artofsport.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is The Story of a Brand with your host, Ramon
0:18.4	Vela.
0:27.0	Whether they call themselves an entrepreneur and an athlete, I'm not sure, but I do think it's a very human, it's a human story.
0:40.5	And I think the brand itself is, is, is if you liken a brand to a person, which I think in some ways, brands are people increasingly and very multifaceted in that respect. You know, the brand is the same thing. The brand is an athlete, too, and it has to
0:45.7	get better, and it has to improve constantly, and it has to work with awesome. You know, it's a
0:50.3	combination of a great team, and it has to have a purpose and a mission and a dedication and the focus, and you're still faced with all the risk, and you're still, you know, it's a combination of a great team and it has to have a purpose and a mission and a dedication and the focus. And you're still faced with all the risk and you're still,
0:57.8	you know, there's a possibility that at the finals, you fall on your face and you embarrass
1:01.1	yourself in front of the country. So there's a lot of, there's a lot of connective tissue across
1:06.1	those, those themes. And so that's the, that's the easiest and fastest way I can try and describe feeling.
1:13.9	But your point has struck a nerve with me because I do think that might be a sign of being on
1:20.0	the right path or at least doing something that's worth your time, which I think everybody on
1:24.2	this planet is looking to do is to just try and allocate the little time
1:27.9	that we all have to doing stuff that matters.
1:36.6	What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in
1:41.2	common?
1:42.2	They all grow with Clavio. Clavio is the ultimate marketing platform for
1:46.9	e-commerce brands. It gives you everything you need to send memorable branded emails, text messages,
1:52.6	and more so you can build strong relationships that keep your customers coming back. And smart
1:57.9	targeting is Clavio's superpower. It's built for creating ultra-specific audience
2:02.8	segments using unlimited data from your e-commerce store and marketing stack. That way, you can make
2:08.6	sure that the right message reaches the right person at the right time. Plus, Clavio gives you
	...

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