Mad Rabbit Tattoo - A More Vibrant Tattoo Begins Here

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 31 July 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the next part of this Feature, Oliver Zak and Selom Agbitor, Co-Founders of Mad Rabbit, get into more detail about the business aspects of creating their brand identity. They also give a sneak peek into new products coming down the pipeline. Oliver discusses the possibility of venturing outside of tattoo care. And the boys tell their tattoo stories. All this and more.

In the second part, Oliver and Selom discuss: How they used customer feedback to reinforce their brand, small changes to improve shipping, polls for information; What new products and distribution patterns are on the horizon; wrestling with the idea of re-sale and retail, waiting for the right time and opportunity- still learning; What new products are on the pipeline; all-natural sunblock and soothing gel; Where they see the future of the brand, possibly venturing out beyond tattoos; What the brand “Mad Rabbit” means to them; creating a space for people to tell their stories, better education about caring for tattoos; What is the best advice they have for future entrepreneurs; “just get started”, “treat it like a hobby, not a job; What tattoos they got since creating Mad Rabbit, and more.

Join us while Ramon Vela interviews Selom & Oliver in Part 2 of this episode and listen to them share the inside story of a brand.

For more on Mad Rabbit Tattoo visit: https://www.madrabbittattoo.com/

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	I just, I guess, wanted to create a simple product with effective ingredients to help give people the confidence to show up their tattoos.
0:29.8	So basically, like, looking at tattoos every single day, it's an inspiration because it's beautiful art that people want on their skin and beautiful art that
0:37.5	tattoo artists spent the time to put on people's skin. So we're able, I guess, our products
0:43.2	able to help people reflect their personality and their milestones through the art they have
0:47.6	on their body.
0:53.5	How many emails do you have unread right now?
0:58.1	A hundred? A thousand? More? Now how many unread text do you have? Probably none.
1:05.9	This is why over 600 of the most innovative retailers rely on attentive, a personalized mobile messaging platform.
1:15.2	With attentive, brands reach more mobile shoppers and drive incremental revenue in a new way,
1:20.8	driving 10 times more revenue per message than email. Visit attentive mobile to request a demo
1:26.9	and let them know that you heard it here
1:29.0	on the story of a brand. Is your marketing ROI being held hostage by mystery traffic or overreported
1:37.1	metrics? Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context to marketing
1:45.9	analytics.
1:47.1	In other words, they emphasize people over pixels and measure the unmeasurable.
1:52.3	And they deliver some of the much-needed performance transparency using the one source that
1:57.1	doesn't have a hidden agenda, your customers.
2:00.7	Check out inquirelabs.com forward slash
2:04.3	commerce focused to see why better attribution is just one question away. Hey, don't forget to listen to
2:13.5	part one of this amazing feature. Now, let's get back to the story.
	...

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