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Wall Street and Innovations wake.

Wall Street and Innovations Wake, Apple posts big numbers on YouTube and a secret message

for hardcore Apple fans.

It's Thursday the 12th of September 2019.

I'm Ken Ray and this is news from Maco-S-Can.

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Shall we sift through analyst reactions to Tuesday's innovation event on Apple's campus?

I didn't hear a no, so here we go. Price was the thing that had most financial folk turned on, whether we're talking hardware or services. Apple Incider had a few firms weighing in starting with J.P. Morgan.

That firm was pleased with the lower cost of iPhone 11, relative to the lower cost of iPhone

10-R last year.

The way the firm states it, starting at $694 versus $748,

could act as a positive driver for volumes

in the entry-level premium smartphone segment.

The price is right for Apple TV Plus as well.

$4.99 a month is quite attractive compared to other video streamers in the firm's estimation.

Then two, there's the free one-year subscription for people who buy Apple hardware on which

to watch said service.

The one thing that the firm found a mild disappointment was Apple Watch Series 5.

Upgrades were kind of dull in the firm's estimation, focusing on casing and software.

Really curious what they were hoping for.

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