This is Mac OSKIN.

Sipping through iPhone buying options, T-Mobile makes some Apple plays and trading

TV for applications.

It's Friday the 11th of September 2015. I'm Kan Ray and this is news from Maco-S-Can

brought to you by yours truly and sponsored today by Squarespace

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code mako-sken at check out to get 10% off at square space, build it beautiful. I figured that we would spend a lot of today

going over what financial analysts thought of what they saw at Wednesday's

Apple event but here's the thing. No one was moved. Or really no one was moved to move their targets or ratings. People who came into Wednesday liking Apple, liked what they saw not to stay positive.

People who came into Wednesday uneasy about Apple stayed uneasy.

Do we really need minutes and minutes of nobody change their minds about anything?

If you feel you do, Fortunes Philip Elmer DeWitt did as usual, unusually comprehensive job

of gathering and excerpting notes, go there and find those.

What really seems to have fired the imaginations of the financial types is the various ways to buy

an iPhone in the states. While one can buy an iPhone outright from

Apple or the carriers there is also a wealth of installment plans available

including for the first time from Apple. Nine to five Mac has had a look at the terms around Apple's plan, as the piece puts it, customers

pay monthly installments for 24 months and they can optionally trade in or pay off the device after 12 months to upgrade to a newer model.

That's basically true for Sprint and T-Mobile as well,

while AT&T has a plan that'll let you do that after 18 months. Now you kind of got to do some

math or find somebody who's math you trust. According to 9 to 5 MAC, all offer zero down when signing up for a leasing upgrade plan,

and some carriers make you pay tax on the entire 12 to 34 month term up front.

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