This is MacO-S Ken.

Apple's philosophy in the House of Lords, I Fix It busts a new Macbook Pro, and charging in the

seventh inning stretch, it's Monday the 15th of July 2019. I'm Ken Ray and this is news from Maco

West Ken brought to you by yours truly and supported by people like you, patrons through Patreon. Find out more in that your support, that Patreon.com slash Maco-Scan. The UK House of Lords is not where you'd expect to

hear the philosophy of Apple laid out. And yet a piece from the site Apple Must says that

happened recently when Jay Hunt, Apple's creative director, Europe and World Wide video, spoke to one of Parliament's committees on the

future of public service broadcasting late last month.

First a bit of background, referring to Hunt as a 30-year broadcast veteran.

The piece says she began in news, became head of daytime programming for BBC 1 and BBC 2.

She's been a controller at BBC 1 and director of programs at Channel 5, before joining

Apple, Hunt was the chief creative officer at Channel 4.

She knows her industry, in the words of Apple Must.

Recaping some of what that site heard on what Apple looks for in shows, Hunt said,

I've been asked to come up with shows that will inspire and unite audiences globally

and that have authenticity.

We are not specifically targeting an individual demographic.

On education and accessibility, she said, as a relatively new entrant on behalf of Apple,

I'm bringing across from a public service background the

values of making sure that we think carefully about representation and

portrayal on screen and off and I am also ensuring that this is critically

foregrounded as we build our workforce. On Apple's culture she said

honestly one of the most striking things about arriving in this

...