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Keeping

for Apple Watch, the consumerization of IT

revisited and car play for just plain

folks. It's Tuesday January 6th 2015 I'm Ken Ray and this is news from MacoS Ken brought to you Ken in Focus, EY E.E. E. chart magazine, available for iOS Newsstand Now.

Look for 1,000 notes or more about Apple Watch adoption between now and when people can actually

start adopting Apple watches. Take for example the one submitted Monday by

Evercore analyst Rob Serra. Apple Insider had Bobby C saying that Apple Watch will account for over a third of Apple's revenue

growth in 2015.

He's looking for a March launch, an average selling price of $500 and for Apple's entry into

wearables to account for 36% of the Kubertino company's growth in

revenue. And to be clear he's not saying that Apple Watch will account for

36% of Apple's revenue.

He thinks the risk-bound technology will add 4% to Apple's revenue in calendar year 2015.

Of the growth he expects Apple to see though, 36% will be thanks to the watch.

Almost all of the rest of Apple's growth, over 60% according to Apple Insider will belong to iPhone in his estimation.

That leaves next to nothing in terms of revenue growth for iPad,

which some say could see a spurt from a bigger iPad, the Enterprise Bush expected to come via the

...