M.M.LaFleur: Sarah LaFleur (2020)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 10 January 2022

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

When she was working corporate jobs in New York City, Sarah LaFleur hated getting dressed in the morning; the choices in her closet felt overwhelming, many items didn't fit right or wore out too quickly. So in 2011 she launched a line of clothing for working women that would be simple, elegant, and well-tailored. She had no experience in fashion but partnered with a top-line designer, Miyako Nakamura, to create M.M.LaFleur. Today it's a multi-million dollar company with loyal customers from Capitol Hill to Silicon Valley. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fududo Studios.
0:30.0	Hey everyone, just wanted to let you know that our team is working super hard
0:34.0	on a whole new lineup of fresh episodes for 2022,
0:38.0	which will be ready for your ears starting next week.
0:41.0	But in the meantime, we're going to run another one of our favorites from the archives.
0:45.0	And as you will hear, when I did this interview with Sarah LaFlure back in 2020,
0:50.0	we had no idea that a pandemic was about to hit
0:54.0	and that the sudden shift to remote work would threaten the entire premise of her business.
0:59.0	So be sure to listen through to the end,
1:02.0	because I will have a little update on how Sarah and the company are adjusting
1:06.0	to a very different world.
1:13.0	We still continue to do trunk shows.
1:15.0	We had revenue goals for the month.
1:17.0	And so if we weren't meeting our revenue goals, then we would, you know,
	...

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