Hello and welcome to the Price of Football, the show that looks at the money behind the

beautiful game with me Kevin Day, Alive for University's Kiran Maguire. Kiran, I trust

you well, it's such a busy show. I think we're going to have to go straight into it. We

haven't even got time to discuss the fact we haven't got time to have a chat. Even though

you're at the League Managers Association due last night, which if it was me that had been

there, I probably wouldn't have been able to do this for a hangover. You'll remember every

detail I imagine. So did you have a nice time by the way?

I had a wonderful time, thank you very much. Yes, very good indeed. Yeah, I assume my invitation

was lost in the post, but we'll discuss that on another day. Obviously Kiran, as Sky,

I don't know if they can trademarked that the words world's richest game, but we had the

world's richest game. What day was it? Sunday, Saturday, whatever day it was, Saturday,

wasn't it? And one club in particular, Kiran, are about to become much richer.

That's right. First of all, congratulations to Lutentown. It's a tremendous achievement.

The first team to come from the National League through to the Premier League and to do it

in such a short period of time is an incredible achievement. It's a small stadium. But based

on my spreadsheet analysis, they're going to make more money next season in the Premier League

than they have made for the last 17 years in the EFL and the National League. And that's

all down to the size of the broadcast deal. And the benefits that that brings, of course,

they'll be able to charge more hospitality packages. They'll be able to add a zero probably

to their front of shirt deal. So very positive. We've had on the show Gary Sweet, one of the

owners of Lutentown on the show before. And it was very clear just talking to him then.

And I think they were probably in League 1 at the time or just being promoted that he,

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