Burst Oral Care - Brand Ambassadors: Secret to Building a Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 April 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you're a growing brand, there's nothing like having a loyal, fanatical, and growing community. Having a community can help you build brand awareness, help you with product innovation, and help you find out what consumers really want. But building a community isn't easy. There are essential ingredients that can help ensure success.

So when Hamish Khayat, CEO & Co-Founder and Brittany Stewart, COO & Co-founder of Burst Oral Care wanted to revolutionize the Oral care, they wanted to do something different in an industry that lacked innovation and was historically not fun. So they set their sights on building product with the help of their community. The result was what some people have referred to as the "Batmobile of Tooth Brushes" or the "iPhone of toothbrushes" because of it's innovative design. That innovative design, price point, and differentiation in the market was a direct result of growing and utilizing their Brand Ambassadors.

In Part 1 of this two-part episode listen to Hamish and Brittany as they give us the inside story of building a brand. They share how the brand started, their reasons for success, how they employ an old school business philosophy to building their community, and how building this community has been the greatest part of the Burst Oral Care Journey.

Check out other episodes at https://www.commercefocused.com/

For more on Burst Oral Care visit: https://www.burstoralcare.com/

Transcript

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0:00.0	Recorded at the Oracle Bronto Studios.
0:07.3	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:13.3	This is The Story Behind the Brand with your host, Ramon Vela.
0:18.0	At the story behind the brand, we're always talking about digital
0:21.1	marketing. So there's a couple of tools that I want to make you aware of. The first is Oracle
0:26.4	Bronto. Now, Oracle Bronto is a cloud-based marketing automation software that's designed to help
0:31.5	commerce marketers increase customer engagement and gain revenue. It'll help you in all stages of
0:36.6	the process, from acquisition to
0:38.5	retention to conversion, and it even integrates with most e-commerce systems. So all the information
0:44.4	on a customer such as shopping behavior is all in one place. To learn more about Bronto, visit
0:49.5	bronto.com. Here's another tool you should know about. Meet Edgar, a social media management tool for small
0:56.8	business owners. Now we know social media is important, but it could be time consuming. And that's
1:02.0	where Meet Edgar provides an effective way of creating, scheduling, and organizing content to automate
1:06.9	publishing. And here's the cool part. They automatically generate social media updates for your content and post them even when
1:13.6	you get to the end of your content queue.
1:16.6	Here at the story behind the brand, we use them and I suggest you try them too.
1:20.6	You can find them at Meet Edgar.com.
1:24.6	Hey everyone, this is Ramon Vela and this is another great, amazing episode of the story of a brand.
1:31.3	And we've got two amazing people today. We have Hamish Kayat.
1:36.3	Kayat, yeah.
1:37.3	And Brittany Stewart. Hamish is the CEO and co-founder and Brittany is the C.O.O. and co-founder of Burst Oral Care.
1:46.5	Hello.
	...

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