Today, I've got a repeat guest. This man helped me change my business last year when we switched all the way to subscription services, recurring revenue. And we're here to get an update on what's going on in the digital landscape. I've got Ravi Abuvala. What's up? What's up, brother? How you doing? I'm good. I just learned your middle name is Ryan. Yeah, literally one second ago. Yeah, You're like, that's a fun fact, so I'll share it.

But my, you're like, that's a fun fact, so I'll share it. But I don't look Indian, but my dad's from India originally. And so when I was growing up, I kind of grew up in an area that was a little redneck. And kids used to call me a terrorist because my first name was Rovey and all of their names were just these like, you know, John and Bill and Joe names.

Yeah.

But my middle name was Ryan. And so I just went by Ryan for the first probably 14 to 16 years of my life.

Really? Yeah. I was just so embarrassed. I was like, it was like a way I could avoid bullying.

And then I finally realized that actually there's a lot of power in having like a really unique name other than making it difficult for the people to pronounce. But and then I kind of leaned into the ravi thing after that and kind of owned it. So like later on in high school and college. Yeah, exactly. Like literally it was probably a little bit through high school that I was, I finally, I think I also started being like, why do I care about all these people that are, you know, making

fun of me? And they're all DUIs are in jail now. So it's, I ended up on the good side of that.

Well, also, it's such a great name, Ryan.

That is. That is true. It's a way better name. I see why you chose it. You're like,

that name is way better.

So for those who don't know you, give us like the one minute run down, what you've done, who you are.

Yeah, so started a business about four and a half years ago called scaling with systems.

We'll cross 3,000 businesses served and 30 million in sales this year. And then about a year and a half

ago, started a portfolio company, acquiring other information-based businesses, online service-based

businesses, not necessarily to exit them because I think that's, I'm not really a big fan of that.

I don't know if that's a good strategy, but instead just to do the exact same thing I did, but in multiple industries, including my fiance's company. And that's, we might hit eight figures in that this year. I'm not exactly sure. We'll see how the next quarters go, but we are on pace for that. And just got engaged. I just bought a house, have a boat, have a plane, and I like to do stuff outside of work, too.

There we go. That was quick. So last time you were here, okay, we were talking about how we were in this

trust recession and how very few people are buying high ticket the way that they used to, right?

Especially when it comes to the digital marketing side and the information side, like you said, education, gurus. And, you know, the market was definitely

softening. I remember, I think it was April or March of 2024 when you came in. So it's been over a

year. Yeah. And I listened to you like speak. And I was like, yeah, I've seen all those same things too.

You know, the question is, how do you solve it?

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