Love Good Fats - Embrace a New Way to Snack

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 July 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and CartText**

Just good fats, lots of good fiber, some protein, and plant-based. In the second half of this Feature, Suzie Yorke, CEO and Founder of Love Good Fats, tells us that she had gotten a sense of the phenomena of hyper-growth and decline for a company as she worked with various CEOs and consulted with some fast-growth companies.

She also mentions a shift in consumers' behavior during the pandemic, which was challenging for them.

Suzie mentions best-selling products such as Peanut Butter Chocolate, Truffle Family, and Chewy Nuts bars here. She reveals that they are working on product innovations too.

In part 2, we discuss:

* Whether she regrets anything
* Love Good Fats challenges in the pandemic
* The various products at Love Good Fats
* The Love Good Fats typical customer
* Options that the brand provides to the consumer
* What's coming next
* Celebrating diversity

Join Ramon Vela and Suzie Yorke as they break down the inside story on The Story of a Brand.

For more on Love Good Fats, visit: https://lovegoodfats.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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Transcript

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0:00.0	Recorded at Mute Six Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.1	This is the story of a brand with your host, Ramon Vela.
0:21.4	So we looked at it coming up with a chewy nutty bar
0:24.7	that would have only one gram of sugar.
0:27.2	And there's, you know, there's a lot of granola bars
0:29.5	that are 30, 40 grams.
0:31.6	And then I think most moms now know
0:33.9	that granola bars are, you know, disguised chocolate bars. There are some nutritional
0:39.6	bars that are not as bad with the sugar and there are more like 15, 10, there's even a few
0:46.5	at five. But there's not a lot. And even, you know, five grams for a small, a little portion
0:53.5	if bar bar bar are 40 grams, that's a lot.
0:57.0	You know, that's like to us, like if you put 5 grams of sugar in a 40 gram bar, that's like a chocolate bar.
1:05.0	So I want it even less than that. So we have one to two grams on all kind of clean ingredients.
1:12.2	It's really just good fats, lots of good fiber, some protein and plant base.
1:18.4	And they kind of, you know, provide you the keto low carb benefits of a clean bar and are also like with loaded a good nuts with good nuts and are
1:32.4	chewy.
1:36.1	Hey, are you interested in improving your abandoned cart recovery rates?
1:40.9	Well, let me tell you about cart text.
1:47.5	Cart text is powered by real people, not bots,
1:54.4	not AI, real people. Cart text will contact and engage with your customers in real time to make the sales that you missed. One by one, cart text will convert your abandoned carts,
2:00.6	churns subscriptions, and billing-related
2:02.8	issues using live agents and SMS. Real people getting the job done. Visit carttext.com.
	...

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