Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 July 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Louis Vuitton and Dior's genius real estate strategy (05:02) Is Alex Hormozi right about not promoting in your content? (11:23) Traditional content marketing is dead - here's what to do (12:56) The power of marketing a magic pill (Ozempic) (18:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Do you know about Louis Vuitton and Dior's genius real estate strategy?
0:03.9	No, but they probably own a lot of the real estate where they're stored there.
0:06.9	So check this out. So Trung fan says this. New Bloomberg profile on Bernard Arno with details on LVMH's real estate strategy
0:15.8	and why it's key to beating luxury rivals.
0:18.3	So I'm going to just call out the highlights here.
0:20.3	So when LVMH buys a building, so they own Dior, they own Louvitan, so when they buy a building, it takes the best storefronts for its own brands and often asks rivals to move out when their leases expire. That's the first part. The second part is they are either, so for rivals all this creates an intolerable imbalance of power. They are either at the whim of property owners desperate to score a
0:43.8	Dior or a Vouton store or LVMH itself is their landlord. Either way they're
0:48.9	likely to get bumped from the best locations.
0:52.2	The smart.
0:53.0	Yep.
0:54.0	And that's why the one of the most valuable companies in the world.
0:57.1	And you're saying they in many cases they're just buying the real estate.
1:00.3	Yeah.
1:01.3	So like Arno exploits this imbalance in a few ways, namely through real estate.
1:03.8	His private equity, R. L. Katerton, owns properties worth billions of dollars, including
1:08.6	Premier retail locations and office building in most major cities.
1:13.5	And it's taken advantage of cheap borrowing costs to accelerate the pace of acquisitions.
1:18.7	Last year, LVMH spent 2.45 billion pounds or euros maybe on real estate acquisitions a record for
1:26.9	Arno's group. Yeah here check this out I just Google the property 468
1:32.3	North Rodeo Drive which Rodeo Drive, which Rodeo Drive in Beverly Hills is amazing real estate for shopping, is owned by LVMH and is not currently being used.
1:40.0	The property house Brooks Brothers store until 2018 when the men's clothing brand sold the building to LVMH.
1:46.3	There you go. See? Reinforced. Sometimes there's like multiple dimensions of chess you have to play to win.
	...

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