How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 16 July 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How to use fake haters to blow up your engagement (01:47) The genius of Kourtney Kardashian's 'Lemme' brand (02:40) 76% of NVIDIA employees are millionaires and 37% are worth over 20 million (08:23) New zero-click study shows what people do after a Google search (12:14) What happens when you scale your SEO with AI – Are AI answers the new SEO? (17:44) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Do you want to know about how you can use fake haters to blow up your engagement?
0:04.0	Fake haters? Yeah.
0:06.0	Yeah. So here's a cool thing.
0:08.0	So there's this tweet over here.
0:10.0	It says viral Instagram content with a comment from a fake account.
0:13.2	Brand owner owns the fake account.
0:15.0	I'll kind of give you an example in a second.
0:16.8	Fake comment is pinned so everyone will start hating the fake account.
0:20.1	Controversy sparks more comments hating on the fake account equals more
0:23.8	rage equals more sales right and so this one viral video over here you can see
0:28.6	there's one pin right it says you know link and bile to get your memory frame so
0:32.4	it's basically to buy the product, right?
0:34.4	But then the second pin comment says,
0:36.1	sorry, but your dog is kind of ugly though, right?
0:38.6	That one got 40,000 likes on it and 28,000 replies, right?
0:42.7	And then right below that, it's,
0:45.3	someone says, okay, here's the hate button for the fake account.
0:49.3	And that one gets 76,000 likes on it, right?
0:52.2	So the move is, create a on it, right? Wow.
0:52.7	So the move is create a viral video, create a fake account,
0:55.8	and then have the fake account say something hateful,
0:57.8	and then everyone hates the hateful account
	...

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