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It's Been a Minute

Looksmaxxing is teaching men that pretty hurts.

It's Been a Minute

NPR

News, Religion & Spirituality, News Commentary, Spirituality, Society & Culture

4.79.2K Ratings

🗓️ 27 February 2026

⏱️ 20 minutes

🧾️ Download transcript

Summary

Who gets to be "hot" in America? And, at what cost?

Some young men are pushing beauty boundaries with guidance from an online trend that's been making headlines: looksmaxxing. Looksmaxxing celebrates intense fitness & skincare routines, extreme body modification, and notably Eurocentric features as the holy grail of modern beauty, but who gets locked out of looksmaxxing when "Chad" is the gold standard? And how painful is it to pursue perfection that's skin deep?

Brittany is joined by Jason Parham, senior writer at WIRED covering internet culture, online dating, and the future of sex.

(0:00) What is "Looksmaxxing" and why it went mainstream
(2:15) How politics influence who gets to be "attractive"
(7:10) Eugenics and the backlash to Black looksmaxxers
(13:28) Why pursuing beauty standards leaves you feeling lonely
(18:43) How to redefine beauty and feel more confident in your body

Interested in more conversations about body politics and beauty standards? Check out these episodes:
MAGA has a DEI policy. Just ask Nicki Minaj.
The privilege of being "skinny"

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Transcript

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0:00.0

Support for NPR and the following message come from the William and Flora Hewlett Foundation,

0:05.4

investing in creative thinkers and problem solvers who help people, communities, and the planet flourish.

0:11.1

More information is available at Hewlett.org.

0:15.6

I think there's still something really ugly on the inside that people are really working with or trying to confront,

0:22.6

oh, maybe I'll just put on a good face and I won't have to deal with it. Maybe, you know,

0:25.7

it'll get me all these other things. Like anyone else, I like to look good. I pay to makeup

0:31.1

artist to teach me how to blend my concealer. I apply my skincare in a specific order and only

0:37.2

one person on the face of this earth is allowed to cut my hair.

0:41.3

I can be particular about my appearance in some ways, but there are a few lines I just won't cross.

0:46.9

Like, say, breaking my own jaw to get a desired chin shape or taking illegal substances to hollow out my cheeks.

0:53.5

That's a little much for me. But those

0:56.5

severe tactics are not too much for some people who are dead set on looks maxing. By a broad

1:02.8

definition, looks maxing is the practice of doing everything in your power to achieve a very

1:07.1

specific definition of peak physical attractiveness. And that can include things a lot of people might do, like clearing up acne or getting a flattering

1:15.3

haircut. But on the more extreme end of the looks maxing spectrum, you'll see folks, especially

1:21.1

young men, getting cosmetic procedures or undertaking their own, oftentimes unregulated body modification practices to achieve

1:30.1

a narrow set of facial or bodily proportions. A guy named clavicular, perhaps the most famous

1:36.5

looks maxing influencer, recently walked a show in New York Fashion Week, and had lengthy articles

1:41.5

written about him in the New York Times and GQ.

1:49.6

But as looksmaxing is hitting the masses, I'm interested in the deeper questions lurking behind the golden ratio that so many looksmaxers would do anything to achieve.

1:55.3

To do that, I'm joined by Jason Parham.

1:57.4

Last fall, he reported a piece about looksmaxing among young men of color and the ways that racism and bigotry shaped their experiences in the looks maxing community.

...

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