Well, my friends, welcome to the Friday Spot.

We've come up with a name for this little mini Friday edition of Spot On with Link Lauren.

Tell us what you think about the name, but we're going with the Friday spot for now.

Sort of like we've changed the background.

We're trying a lot of things here.

I'm an open book. Do we like it? Do we not like it? You guys tell me.

But the conversation, the conversation this week was all about Sidney Sweeney in that American Eagle

ad, right? She was accused of spreading Nazi propaganda of being a fascist, simply for being a real

woman in a commercial promoting a product that she was paid for. Right? And we've seen this trend of so many brands moving away from woke and back to common sense. And I wanted to bring on someone who I love, who's a friend of the show. She sent me incredible products. She works with Riley Gaines and so many women you look up to. This is none other than Jennifer Say, the founder of XXXY Athletics. She's also just a thought leader. So Jennifer, thank you for being here. How are you doing, my friend? I'm great. Thanks so much for having me. And congrats on the show. I'm a huge fan. I listen when I exercise all the time. Well, thank you. Thank you so much. I feel like you're the perfect person to talk about this with Because you've been at the forefront of restoring common sense, right? Getting men out of women's sports, bringing this conversation up to the apex of culture. I don't know what happened the last few years where everything just went insane and woke. And I wanted to get your thoughts on the Sydney-Sweeney commercial. Why do you think she's getting so much backlash? I think a little bit

of it has to do with maybe some of the insecurities of women at home. There's something about

Sidney being in this ad that maybe triggers them to lash out. What do you think the backlash is

all about? Well, I probably have made more jeans ads than any human on the planet. I worked for Levi's at 23 years. I worked at an ad agency on Levi's for three before that I worked a gap. I mean, I got 30 years worth of jeans ads. So I will tell you there is nothing new here. There's nothing new under the sun. This looks like every jeans ad from the 80s and 90s. It's a hot girl in jeans. Not just jeans ads. I mean, you're young.

I don't know if you remember the Cindy Crawford Pepsi ad in the 90s at the gas station and jeans

in a white tank type. Pretty girls in jeans looking hot sell stuff. And guess what? Hot guys

looking hot in jeans sell stuff too. But it's an age old formula. So do cute dogs and men with babies. Like hot guys. I mean, it works. It's not complicated. And I think it just feels like this sort of like revenge of the normies and this resurgence of just being normal. This is what we like. It's normal. She's beautiful. She's an it girl. She's

25 million Instagram followers. And I will tell you, I've seen this at at least 100 times,

not once in paid media. That is a success. Think about all that earned media. And it's making

people mad because they've lost control. All their cancellation tactics saying,

unattractive people are just as good as attractive people. Look, some people are better looking. Some people are smarter. Some people

are faster and win Olympic gold medals. That is a merit-based world. And she is more beautiful.

And we all want that aspiration in an ad. I don't want to look at someone that looks like me. Absolutely. Yeah, it's not fun. Everyone in my comments, they were talking about the Brooks Shields ad from years ago. They're like this feels like almost they're paying homage, the Brooks Shields ad. And I feel the same way you do, and I said this on the last episode, if I go into a Nike store to buy sneakers or gym shorts, every guy on the wall is like

six foot four and ripped and has a six pack. That doesn't look like me. Am I offended? No,

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