Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel #2520

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 July 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel. [00:15] Background about Logan Paul and his overall brand. [00:58] The story behind the recent success of PRIME. [01:09] Leveraging influencer marketing to generate more sales. [02:25] Reasons why PRIME has become so popular. [02:37] Examples of other companies using influencer marketing successfully. [03:11] What most people do not understand about influencer marketing. [03:49] Hear about our influencer partner. [04:04] Why you do not have to work with the biggest influencers to get results? [04:45] Benefits of focusing on a niche and using influencer marketing. [05:30] Common mistakes brands and entrepreneurs make. [06:39] Learn about the key to successful influencer marketing. [07:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Logan Paul on Twitter KSI on Twitter PRIME Bettrly Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Logan Paul generated over $250 million in 12 months
0:04.5	through this marketing channel.
0:06.8	So Eric, you wanna give a backstory on it?
0:08.8	And he generated $250 million
0:12.1	through his energy doing called Prime, right?
0:15.0	Yep, so I'll give you some backstory here.
0:16.6	So one of my friends, Jeffrey Wu,
0:18.7	he's partnered up with Logan's brother, Jake Paul,
0:21.1	and his VC fund.
0:22.0	So he has a little insight into how Prime is doing,
0:24.7	Prime is a drink.
0:25.5	So Logan Paul, just some context here.
0:27.6	He's a popular, let's just call him an influencer
0:30.1	for lack of a better word.
0:31.0	He has, he does a lot of different things.
0:32.4	He's been successful, good for him.
0:34.2	And he also partnered with another influencer named KSI.
0:37.9	They basically partnered with a third person
0:40.6	that's an operator that has kind of been in the drink space.
0:43.2	I don't know if they're necessarily energy-drink-neil,
0:45.0	but I know they're a drink, right?
0:46.5	And so they, what they've basically done
	...

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