All right. We're going to talk about why you need to take back control of your content.

So let me give a back story here. So yesterday, Neal and I were on the phone and we were just

talking about, actually, I was critiquing Neal's content, right? And so this is no knock on his

team. But what I've noticed is that when he sends emails out from his agency, for example,

I've noticed that it doesn't sound like him or the content, like when I see content elsewhere

or some of the captions that he's writing, it's just this sound like him and you can feel it from

a mile away. And intuitively, both Neal and I, we know exactly what we do with our content if

we had unlimited resources. And what we're really getting back at was we just need to take back

control of our content, right? And because when you have control of your content, you're able to,

people can tell when you're putting most of your effort into it and it performs a lot better

when it's very clear that it's you. And we're going to elaborate on what we mean.

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over to the episode. Yeah. And Eric Spawn, and he's not trying to diss me or anything like that.

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