So if you're expected to release a new watch twice a year,

you have to constantly reinvent the wheel.

And reinventing the wheel often leads

to unnecessary detailing. And it leads you to making choices that aren't

necessarily driven by need but rather by perceived want or just as a way to

differentiate the new watch from what came before it. Oh, Hey everybody I'm your host Stephen Palmer and this is Hodincky Radio.

This week I'm joined by our new Hodinke design columnist Liz Stinson.

Liz has an amazing history writing about design from a variety of perspectives

for a variety of publications. She currently serves as the editor-in-chief of the AIGA's website,

AON Design. And Liz has written a handful of stories for the website and we get into those and some of the details of those, but we also talk more broadly about what

design is, what designs role in watches and watchmaking, and what maybe you don't think about

that impacts the watches that are on your wrist.

We also talk about some things that the watch world could learn by looking outside and

some things that Liz learned as a design expert coming to the watch world for the first time.

So if you love design, if you love watches, this is a perfect episode for you.

Also, just one thing to note, Liz actually just ran a column about some watches made of recycled

gun metal that you should for sure check out but we recorded this episode

before that ran so you won't hear about it in the conversation There is a link to it down in the show notes.

So without further ado, let's do this.

Hey Liz, how are you?

I'm great.

It's good to finally chat with you.

...