Living security playing the cybersecurity space doing 10 grand a month a year ago, now up to $115,000

a month. So 10x year-over-year growth. They're currently raising their series A pretty far down

that path, targeting $5 to $8 million raise at north of a 10x revenue multiple. Their economics

makes so much sense. Even though one-fourth of their revenue is professional services in the form

of escape rooms, they bring on- site to companies to do security training and then

upsell the SaaS product. They have a team of 18 people right now, two quota carrying reps,

including their first VP of sales, and obviously the founder included in there as well.

And what's remarkable here is the upsell revenue from the escape room to the software is

really high. And that has led to between 300 and 400% net revenue retention annually and a CAC payback period of under

six months. Nathan Lacka here, guys, and if you're enjoying the podcast, remember, there's a

premium version with even more. You get early access to episodes, so you would have heard this

almost four weeks ago. There's 1,500 searchable transcripts by data points like revenue

greater than a million million or located in the

United States or bootstrap SaaS companies only. If you want to help out right now, head to

getlaka.com or check out the show notes for a link. Your support also helps us to continue

to produce high quality shows in the future. Hello, everyone. My guest today is Ashley Rose as the CEO of Living Security. Ashley is

passionate about helping companies build positive security cultures. An adaptable problem solver,

she is thoughtful and transparent in our approach to running the company and working with clients

sort of a singular goal to reduce risk by making security awareness engaging and quantifiable.

Ashley, ready to take us to the top?

Yes, absolutely.

So how should we think about this?

...