Living Out Your Vision with John Israel
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 18 January 2022
⏱️ 44 minutes
🧾️ Download transcript
Summary
If you’re ready to hear a life-changing, vision-defining story of gratitude, then you’re in the right place.
John Israel is a friend and entrepreneur-turned-speaker who has redefined success in his unique niche of the industry. After serving for nearly a decade as the leader of a strategic gifting company, John found himself with a message of gratitude that holds the power to impact client and employee attrition.
In this episode he’s sharing his journey to defining the problem he solves and the vision he’s committed to living out. He unpacks the social experiment that changed his life and why it’s important to find your right audience and then teach them (rather than sell to them)! John also talks about why free events are the way to start and how strategic marketing and a willingness to pivot are essential in this industry.
THE FINER DETAILS OF THIS SHOW:
- The competitive advantage in gratitude
- Why experimenting, pivoting, and flexibility will help you find your niche
- Teaching vs. selling, and why it matters!
- Why you must find the right audience
- Understanding the problem you solve
- Why you must be true to your mission
- And so much more!
EPISODE RESOURCES
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:47.0 | Hey, what's up, Franz Grant Baldwin here? So good to have you here with us today for episode 377 of the Speaker Lab podcast. |
| 0:57.0 | Now, I am thrilled to welcome my friend to the show, John Israel, who is a successful entrepreneur |
| 1:02.5 | who turned into a professional speaker, and John really has a one-of-a-kind journey that he's going |
| 1:06.9 | to share with us today. |
| 1:08.2 | John spent about a decade leading the charge behind an organization that was centered around strategic gifting and found himself in a unique niche of the |
| 1:15.2 | industry where they were really focused on client and employ attrition. Now, John really knows how to |
| 1:21.0 | take a vision to live it out and to be clear about the problem that you solve as the speaker, |
| 1:26.0 | which is one thing we talk a lot here at the speaker lab. In this episode, John's going to share his very personal |
| 1:31.2 | journey to living out gratitude, how a social experiment changed his life, and how he remains |
| 1:36.1 | on mission to teach something to his audiences. John has mastered the pivot laser focus, |
| 1:41.6 | his marketing efforts, and is committed to the problem that he solves and the people that he serves. There's really so much value, insight, wisdom in this episode |
| 1:48.8 | one that every single speaker needs to hear. In fact, there's at one point where I'm just like, |
| 1:52.9 | all right, listen, stop the recording, go back, listen to the previous 30, 45 seconds from what |
... |
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