Hey folks, it's Ben Greenfield and let's talk matcha.

I don't know if you've ever heard of matcha or it could be called matcha.

I don't know, sometimes I read words and don't actually know how to pronounce them.

But matcha is a form of green tea.

It's got 6.2 times the antioxidants of goji berries, 7 times the antioxidants of dark

chocolate, 17 times that of wild blueberry, and 60 times the antioxidants of spinach.

It's got catechons in it and catechons scavenge free radicals in your body and e-g-c-g.

It's called, brace yourself for this because I'm going to make myself sound like a really

smart cookie.

Epigalo catechon gallate, e-g-c-g is actually a really powerful anti-carcinogen and they

found at a study at University of Colorado that one cup of matcha green tea has 137 times

the amount of this e-g-c-g compared to conventional green tea.

Matches benefits go on and on.

It lowers LDL cholesterol.

It can assist with weight loss and fat loss.

They've actually found that it's a very potent thermogenicate, meaning it can increase

your rate of burning calories by about 35 to 45%.

It even has fiber in it.

So why am I telling you all this about matcha?

Not only because all the folks over in Okinawa, Japan drink copious amounts of this stuff.

So it must be good if you want to look like a really old Japanese person.

But it's also a prime ingredient in one of the sponsors for today's podcast, Organify

...