🤠“LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple
The Best One Yet
Nick & Jack Studios
4.6 • 9.8K Ratings
🗓️ 27 February 2026
⏱️ 29 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion last year.
- Their biggest fight? The day they sold the company.
- They’ve got a spreadsheets/bedsheets policy you don’t want to miss.
- Work/Life Balance? That’s the wrong question for entrepreneurs.
- Plus, Stephen plays the Newlywed game, TBOY-style.
In this live interview from State Theater in Austin, we discuss the Ellsworth’s full-circle moment: They got a deal on shark tank, grew Poppi’s stock 100,000%, then came back to Shark Tank… as Sharks.
In this interview, you’ll hear how Allison and Stephen design a business based on vibes, why the marketing metrics don’t matter, how distribution is destiny… and why you celebrate the wins in Italy.
It’s one part TBOY hangout, one part couples counseling, and we had so much fun on-stage with them, Jack even stole their drinks.
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Transcript
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| 0:00.0 | Yeties, some couples go on dates, some couples go on vacation. |
| 0:05.0 | But this couple went on Shark Tank and then sold their business for billions. |
| 0:10.0 | Last year we interviewed Allison Ellsworth on creating Poppy, the power pioneer prebiotic soda of the world. |
| 0:19.0 | Today we're bringing her back back along with her co-founder |
| 0:21.3 | Steven. I'm sorry Jack you mean husband Stephen. This interview is part |
| 0:25.4 | tea boy hangout and part couples counseling because Allison and Steven bring |
| 0:30.1 | pitch decks to their date nights. They bring product samples to their anniversary. |
| 0:34.0 | Because eight years ago they launched a gut health drink on Shark Tank, while |
| 0:38.4 | Allison was actually nine months pregnant. But Allison didn't give birth to a human, she gave birth |
| 0:44.2 | to a unicorn. Because last year, Poppy, an Austin-based company, sold to PepsiCo for $1.95 |
| 0:53.6 | billion. There we go. Because Poppy was so disruptive, |
| 1:02.2 | they made Pepsi pay up. It was so viral, it made Diet Coke cry. So beloved, they made Alex |
| 1:08.6 | Earl thirsty for equity. |
| 1:11.6 | This couple has created three Super Bowl commercials together. |
| 1:16.6 | I'm sorry, Jack, this couple has created three kids together. |
| 1:19.6 | Yeah. |
| 1:20.6 | Please welcome to the stage, the god and goddess of the gut. |
| 1:23.6 | The king and queen of crushing cans. |
| 1:26.6 | The Bonnie and Clyde of Bub bubbles. Because tonight we have both |
| 1:31.0 | Allison and Steven Ellsworth, the co-founder power couple of Poppy in the house. And tonight's |
| 1:36.8 | interview with Stephen and Allison is the best one yet. Let's hit it. |
| 1:51.2 | Now a quick word from our sponsor. |
... |
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