[LIVE] Understanding the Return to Forging Elite Fitness® (EP. 048)
The CrossFit Podcast
CrossFit LLC
4.3 • 757 Ratings
🗓️ 7 November 2025
⏱️ 80 minutes
🧾️ Download transcript
Summary
“Forging Elite Fitness®” has been part of the CrossFit brand since 2003. And now, it’s representing CrossFit front and center once again after a few years of lurking behind the scenes. But what does it really mean? And what doesn’t it mean? And why are we bringing it back?
In this show, Denise Thomas is joined by Nicole Carroll, Craig Howard, and Jocelyn Rylee to unpack the phrase that debuted its revival tour this week in our new “Forging Elite Fitness” video and accompanying article. They’ll talk about where the misunderstanding often lies: Is it only about Games athletes? Is “elite” too aggressive? Or does it perfectly capture what CrossFit does for anyone who walks through the door, from grandparents to Games competitors?
Let us know what you think –> podcasts@crossfit.com
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Transcript
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| 0:00.0 | What is it? What do we do? That makes it elite. We bring in experts to give us the education and information so that we can make our members better movers. That's elite fitness. Elite is that we just don't accept mediocrity. We measure and define fitness. And then we do it consistently. And we kick off with mechanics, consistency, then intensity. We're resilient. That's what we do as a crossfitter. |
| 0:22.0 | We don't give up when things get hard. |
| 0:23.8 | We believe in the mission of making this world a healthier place. |
| 0:27.5 | And how do we do that? |
| 0:28.6 | By forging freaking elite fitness. |
| 0:37.2 | This is the CrossFit podcast, and I'll be your host today, Denise Thomas. |
| 0:41.4 | James is not with us, sadly, but you never know. |
| 0:44.0 | He might sneak into the chats. |
| 0:45.7 | You know, he's a good old, what do we call him, trollbert? |
| 0:48.4 | That's what it is, troll but because he just likes to troll everybody. |
| 0:51.8 | And also today we have Jocelyn, who is also hosting this thing once in a while, |
| 0:57.4 | alongside Craig Howard, who's the owner and operator of Diablo CrossFit. |
| 1:02.8 | How many years, Craig? |
| 1:03.7 | 19, are we going on? |
| 1:05.3 | We had 19 years of affiliation, 20 years of being open. |
| 1:09.2 | Wow. |
| 1:09.8 | That's why you're here. |
| 1:11.5 | And also a member of our affiliate council. |
| 1:14.0 | So thank you for doing that. |
| 1:15.7 | And then, of course, we got Nicole, Carol. |
| 1:18.9 | We always call you the boss, Nicole, just here to crack the whip and, you know, |
| 1:23.9 | take us down memory lane. |
... |
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