[LIVE] The Latest From CrossFit’s CEO and A Top Affiliate Owner (EP. 052)
The CrossFit Podcast
CrossFit LLC
4.3 • 757 Ratings
🗓️ 8 November 2025
⏱️ 77 minutes
🧾️ Download transcript
Summary
CrossFit CEO Don Faul and Affiliate Council Chair Zia Rohrbaugh join host James Hobart for a pulse check on what’s happening across the company and the community. They discuss the role of CrossFit HQ and CrossFit affiliates, the importance of the CrossFit brand for affiliates, and how to support international communities.
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Transcript
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| 0:00.0 | Crossfits at its best when we are very focused on, hey, we're not going to talk about what everyone else is doing. |
| 0:06.2 | We're just going to very clearly define this handful of things we can do super well. |
| 0:10.8 | We hold the best coaches and programs. |
| 0:13.9 | So if they want to go get new strength training, they are going to have to walk into an affiliate. |
| 0:18.5 | We are really resolute and focused on building in, investing, and protecting the brands. |
| 0:22.6 | I think community has and always will be the answer. |
| 0:25.6 | And CrossFit really show me the value of community and how much community can impact the veteran. |
| 0:35.6 | Oh, we're live. |
| 0:39.2 | I'm James back again, hosting the CrossFit podcast today. |
| 0:42.8 | And we have an awesome group here to hang out with us. |
| 0:45.0 | We have Zia, longtime owner of CrossFit Counter Culture, and also on our affiliate council, another acronym. |
| 0:53.6 | And then we have Dawn don fall here today joining us |
| 0:55.9 | CEO ed honcho in the room and thank you guys for jumping on and hanging out with me today |
| 1:02.1 | yeah it's like to be here yeah and you guys have been busy for sure don you've been all over |
| 1:08.1 | the place you just you're in europe traveling over there we'll talk talk about that. Zia, you have a ton going on. I was just, like I said, I feel like I've been hanging out with you for a week with all the podcasts I've been catching up on. You're opening a new, you're opening a new location for a cross-a-counterculture, which is 18 years in the affiliate? |
| 1:28.3 | 17? |
| 1:29.3 | Nope. |
| 1:30.3 | I'm bad at math. |
| 1:31.3 | Yeah, tell us a little bit about your new location. |
| 1:33.3 | We have a new location opening in Oceanside, South Oceanside, California, CrossFit |
| 1:39.3 | Counterculture North. |
| 1:40.3 | We are very excited. |
... |
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