Live Q&A: Thoughts on Creating Authentic Content and Curriculum

Yogaland Podcast

Andrea Ferretti

Health & Fitness, Yoga, Yogaland

4.8 • 1.5K Ratings

🗓️ 23 July 2019

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If there’s one topic that eludes yoga teachers most, it’s not the correct angle of the front knee in Anjaneyasana. It’s how to teach yoga and make a livable wage. We recorded this week's episode live at Jason’s 300-hour training at Lovestory Yoga in San Francisco and answered student questions creating content that's authentic and sustainable.

We talk about:

* Why quality is so much more important than quantity when it comes to content--even in the fast-paced world of social media

* A few ideas for diversifying your streams of income so you’re not relying solely on public yoga classes to pay your bills

* How to decide how much content to give away

* How to get beyond the daily grind to create a teaching curriculum

* When to hire others to help you scale your business (and what to contract out)

Show notes: http://www.jasonyoga.com/podcast/episode159

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Transcript

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0:00.0	Hey everyone I'm Andrea Ferretti and this is episode 159 of Yoga Land.
0:08.1	On this pent ultimate episode, the second to last episode of the season,
0:14.4	I got to do a live episode with Jason at Love Story Yoga. He's on module three of the 500 hour training and we
0:19.9	got to take questions from the trainees,
0:22.9	and most of them centered around creating
0:25.2	high quality sustainable content, marketing,
0:28.8	and then creating a sustainable curriculum for yourself.
0:32.3	So that's it from me for this one.
0:35.0	Enjoy the episode.
0:37.0	Well, here we are.
0:38.0	Hi Jason.
0:39.0	Hi Andrea.
0:40.0	How's it going?
0:42.0	Pretty well. We are here at Love Story Yoga in San Francisco in front of
0:46.5	our live audience of teacher trainees. Perfectly. This is the quietest
0:50.9	they've been in seven days. And they're going to be in wrapped attention the whole time, I'm sure.
0:58.0	Yeah, so we ask this group that I'm working with right now to give us questions for the podcast and there are a bunch of really great
1:06.4	questions that came up but a lot of the questions that came up had to do with content development for yoga teachers or content development as yoga teachers.
1:16.5	And then honestly making a living and some of the complexity of developing a business and
1:21.4	doing some marketing and so forth.
1:23.7	Those are the kinds of questions that often come up in trainings,
1:27.0	especially advanced trainings.
	...

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