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How I Built This with Guy Raz

Live Episode! Dollar Shave Club: Michael Dubin

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 17 December 2018

⏱️ 51 minutes

🧾️ Download transcript

Summary

At the end of 2010, Michael Dubin was working in marketing when he met a guy named Mark Levine at a holiday party. Mark was looking for ideas to get rid of a massive pile of razors he had sitting in a California warehouse. Michael's spontaneous idea for an internet razor subscription service grew into Dollar Shave Club, and his background in improv helped him make a viral video to generate buzz for the new brand. Just five years after launch, Unilever acquired Dollar Shave Club for a reported $1 billion. Recorded live in Los Angeles. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:31.0

Hey, it's Guy here, and today we've got a brand new live episode for you.

0:35.0

It's my conversation with Michael Dubin, who founded Dollar Shave Club, and that conversation happened in L.A. just a few weeks ago.

0:42.0

But before we start the show, just one quick favor.

0:46.0

So for the past few weeks, I've been asking you to consider making a donation to your local public radio station all this month.

0:53.0

And the idea behind it isn't just to ask for money, but it's to ask for your support, because public radio stations depend on your contributions to function.

1:03.0

It's how they can bring you the news programs you love and the cultural programs you love, and even this show, it's how they can broadcast our show on the radio.

1:12.0

So if you can, please consider donating, go to donate.npr.org slash built to show your support for our show. And thanks.

1:26.0

So our first investor was a company called Science throughout in Santa Monica. They gave us a $100,000 check.

1:32.0

Actually, you know, they gave us a $100 check by accident first, and I got all the way to the bank.

1:37.0

I literally got to the bank, and I was like, here's my check for $100,000. You had to fill out the form that said $100,000.

1:43.0

And I fill it out, and the woman looks at me, and she's like, uh-huh.

1:52.0

From NPR, it's how I built this. A show about innovators, entrepreneurs, idealists, and stories behind the movements they built.

2:00.0

And Guy Raws, and on today's show, how Michael Dubin turned eight years of experience in improv, comedy, and video marketing into the billion dollar, dollar shape club.

2:15.0

So think about the billion dollar companies that didn't even exist 10 or 15 years ago.

2:22.0

Companies like Airbnb, or Lyft, or Snapchat, or Spotify, or Hulu. Pretty incredible if you think about it, because there's a pretty good chance that today, you use at least one, if not all of these services.

2:27.0

And if you think about it, you'll get a chance to buy a new one.

...

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