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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey, it's Guy here, and today we're releasing our final episode from the How I Built This Summit in San Francisco.

And today's conversation is with Lisa Price, the founder of Carol's daughter.

Now, if you don't know her story yet, you may want to listen to the original episode with Dan back in June of last year.

It's an incredible story of how Lisa began making lotions and body creams in her kitchen in the 1990s.

She named her brand after her mom, Carol, and eventually she turned it into a major line of beauty products, primarily for women of color.

And then, she sold her company to L'Oreal about four years ago.

It's a classic story about starting small and growing big.

And when I spoke with Lisa at the summit, I wanted to ask her about that.

And about some of the hard lessons she learned when she was expanding her company from a one woman show into a major brand.

Thank you for coming, Lisa.

Okay, Carol's daughter, one of the biggest beauty products brands that was initially discovered mainly by women of color, let's start with the idea.

Take us back to the early 90s.

How did you, how did this start? How did you get the idea?

Well, initially it started from me making fragrances.

I have always loved fragrance for as long as I can remember.

And I read this article about Prince, who's my favorite musician of all time.

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