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Perpetual Traffic

Answered: How Can I Do What I Do Best & Outsource The Rest?

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 1 April 2025

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.

Chapters:

  • 00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe
  • 00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview
  • 00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast
  • 00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder
  • 00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes
  • 00:17:42 – Don’t Do It All: The Power of Delegation & Team Growth
  • 00:22:22 – Crushing Doubt: Mindset Shifts That Change the Game
  • 00:31:18 – Efficiency Mode: Unlocking the CEO Mindset
  • 00:32:38 – Hire Smarter: Ralph’s Battle-Tested Hiring Framework
  • 00:34:48 – SOPs or Bust: Why Systems Matter More Than Talent
  • 00:40:39 – The Leap: How Ralph Evolved from Affiliate to Agency Leader
  • 00:47:05 – Growth Mode: Building a Scalable, Sellable Business
  • 00:51:18 – Ad Trends 2025: What’s Working Now in Paid Traffic
  • 01:01:35 – Wrap-Up: Final Gold Nuggets + Where to Listen Next

LINKS AND RESOURCES:

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the perpetual traffic podcast.

0:02.4

This is your host, Ralph Burns,

0:03.5

and the founder and CEO of Tier 11,

0:05.6

not alongside my amazing co-host, Lauren E. Petrullo.

0:09.9

And people have been asking me,

0:11.5

what is the deal?

0:12.6

Did you and Lauren have a podcast breakup?

0:16.3

And I tell them the same answer.

0:18.3

I'm going to tell you right now.

0:19.6

Absolutely not. We are still

0:22.7

happily, podcastly married. She has just been traveling. I've been traveling. We're both

0:30.1

happily married, by the way. So stop with the, you know, strange comments and social media

0:37.2

posts on that. But anyway, the point is, is that we've both

0:40.0

been traveling quite a bit. She's been traveling. I've been traveling. It's kind of a busy season

0:43.6

for us right after the first of the year, both she and I, especially with a lot of conferences and

0:48.2

a lot of just family travel as well. And we've just been missing each other, although we did

0:53.7

spend that

0:54.2

time together back in Orlando, we recorded live with iron garlic, which was amazing. So we were going to

0:59.8

get back to that very, very shortly when our travel schedules get a little bit less crazy.

1:04.7

But today is a special treat for you all, because this is an interview that I did a few months back

1:12.7

with one of my favorite podcasts, especially if you're an affiliate. I know there's a lot of

1:17.6

affiliates that do listen to this show, but if you're not an affiliate, there's a lot of

...

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