Hey, what's up, listeners? So recently I had the opportunity to host a live business of hype session in San Francisco as part of WeWork's Creator Award series. The WeWorks Creator Awards is supporting innovative projects and the people behind them. This global competition is open to entrepreneurs, performers, startups, and nonprofits,

really anyone who embodies their mantra of create your own life's work.

What they do is amazing.

And you've probably heard of WeWork and all of their co-working spaces, but most people

aren't aware of the Creator Awards.

So definitely check them out at creatorawards.wework.com.

Now, for this panel, I had the pleasure of talking to three very distinct and unique people.

First is Benny Gold, a Hype Beast OG, known for his skate-inspired brand of the same name,

hailing from SF. He has his own retail store, cafe, apparel collection, and he's done amazing

co-abs with Nike, Miller Light, Jansport, Teva, and more. Next up, we have Dusty Button,

a dancer and ballerina who is redefining the category. Sure, she's done the whole circuit

of company dancing at places like Radio City, the English National Ballet, and the Boston Ballet.

But now she represents a new breed of ballerina, and she's now even an official Red Bull athlete.

Last but not least is Natalie Ellis, who is the founder of Boss Babe, a collective whose mission

is to inspire and support women to turn their dreams into realities through helping them build successful businesses.

They have amassed over a million members

in just under 24 months.

So it's going to be interesting to hear

how these different creatives,

streetwear, skate, dance, sponsored athlete,

and entrepreneur thinks disruption

might be one of the keys to success.

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