I am a huge fan of saying, get the fractional help when you can't afford season talent,

get the help to come in as your SWAT team and take away that anxiety so you don't feel

like you're alone and on your own trying to make these choices and let the help and the talent

come through. And a good example is there are people who need modeling done in their business.

What they need is a fraction of someone who understands modeling. What they also need is a fraction of someone's brain to help them determine in five years from now, do you want a strategic exit? Do you think you're going to need to plan for rounds of funding because guess what if you wait until then to make

those choices it might be too late and who knows how long things are going to last and so getting

that set up right especially at series a and getting everything organized so that when you do get

investments when it does come down the line you're ready to go to market and you're really ready to scale because you'll have the pressures, obviously, of making your numbers happen. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.

I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.

So each week, I interview the founder of a consumer brand, unpacked their story, their products, their mission,

so you can decide which products are

worth buying and which brands are worth supporting.

Rose says, let's go in and stress test your ability to scale. That's step one, because you

may think you have it all buttoned up, but really we like to sit at the intersection

of the vision, the action that you're doing, and the motion and momentum you're actually creating.

And are they all aligned? And are they going to allow you to grow and scale?

Today we interview Rose Hamilton, founder of Compass Rose Ventures. The Compass Rose Ventures team brings 20 plus years of experience

in growing consumer brands from concept to successful exit. They're dedicated to helping

CPG founders and investors launch, optimize, and scale brands offering just the right balance of insight, experience, rigor, and hands-on support.

Now, we go through so much amazing advice in this particular interview.

We talk about her origin and background, her work at Pet 360 and Vitamin Shop, the challenges that brands face today, the cure for rising

acquisition costs, why she believes that founders need a fierce bias towards action, her advice

...