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I'm Gretchen Rubin and this is a little happier.

My parents grew up and met in the town of North Platte, Nebraska.

And over the years, I've spent a lot of time in Nebraska visiting my grandparents.

So I feel a real affection for that Midwestern state.

When I was home in Kansas City a while back, my parents told me about the new Nebraska

state slogan. And I didn't believe them. I thought they were pulling my leg, but they weren't.

In 2019, Nebraska launched a tourist campaign using the slogan,

honestly, it's not for everyone. I laugh every time I think of it.

Nebraska didn't have much to lose from trying an unconventional strategy,

because travelers often rate Nebraska dead last or almost last.

Among states, they say they're interested to visit.

This slogan is a great example of the fact that it's often most effective to admit the truth.

Even when that truth might not be terribly flattering or impressive,

have a sense of humor. Be willing to poke fun at yourself and admit the facts.

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