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Happier with Gretchen Rubin

Little Happier: Nebraska’s Tourist Slogan Offers a Valuable—and Hilarious—Lesson in Happiness

Happier with Gretchen Rubin

Gretchen Rubin / The Onward Project

Education, Health & Fitness, Self-improvement

4.713K Ratings

🗓️ 4 October 2021

⏱️ 4 minutes

🧾️ Download transcript

Summary

Nebraska’s hilarious tourist slogan demonstrates that it’s often most effective to admit the truth, even when that truth might not be terribly flattering or impressive. Have a sense of humor, be willing to poke fun at yourself or the situation, and admit the facts. Get in touch: @gretchenrubin; [email protected] Get in touch on Instagram: @GretchenRubin Get the podcast show notes by email every week here: http://gretchenrubin.com/#newsletter Order a copy of Gretchen’s new book OUTER ORDER, INNER CALM here: http://outerorderinnercalmbook.com Leave a voicemail message on: 774-277-9336 For information about advertisers and promo codes, go to happiercast.com/sponsors. Happier with Gretchen Rubin is part of ‘The Onward Project,’ a family of podcasts brought together by Gretchen Rubin—all about how to make your life better. Check out the other Onward Project podcasts—Do The Thing, Side Hustle School, Happier in Hollywood and Everything Happens with Kate Bowler. If you liked this episode, please subscribe, leave a review, and tell your friends! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0

Many of us are already planning our New Year's resolutions to work out more in 2023.

0:04.4

But let's face it, they rarely stick.

0:06.6

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0:08.6

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0:13.1

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0:17.3

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0:20.7

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0:25.6

Cannot be combined with other offers. See additional terms at 1Peloton.com.

0:29.9

I'm Gretchen Rubin and this is a little happier.

0:33.2

My parents grew up and met in the town of North Platte, Nebraska.

0:36.7

And over the years, I've spent a lot of time in Nebraska visiting my grandparents.

0:41.1

So I feel a real affection for that Midwestern state.

0:45.2

When I was home in Kansas City a while back, my parents told me about the new Nebraska

0:49.6

state slogan. And I didn't believe them. I thought they were pulling my leg, but they weren't.

0:55.9

In 2019, Nebraska launched a tourist campaign using the slogan,

1:01.7

honestly, it's not for everyone. I laugh every time I think of it.

1:08.8

Nebraska didn't have much to lose from trying an unconventional strategy,

1:12.8

because travelers often rate Nebraska dead last or almost last.

1:17.9

Among states, they say they're interested to visit.

1:20.6

This slogan is a great example of the fact that it's often most effective to admit the truth.

1:26.2

Even when that truth might not be terribly flattering or impressive,

1:30.4

have a sense of humor. Be willing to poke fun at yourself and admit the facts.

...

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