4.7 • 13K Ratings
🗓️ 15 September 2025
⏱️ 7 minutes
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Texas’s extremely successful anti-littering campaign illustrates an important principle about habit change: Sometimes changing our habits requires us first to change our identity.
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| 1:06.7 | Lemonada |
| 1:07.5 | I'm Gretchen Rubin and this is a little happier. I wrote a book of Lemonada. |
| 1:13.5 | I'm Gretchen Rubin, and this is a little happier. |
| 1:17.2 | I wrote a book about habits called Better Than Before. |
| 1:22.4 | In it, I described the 21 strategies we can use to make or break our habits. |
| 1:24.1 | And sometimes people say, |
| 1:25.7 | A 21 is too many. |
| 1:27.3 | Just give me the best ones. But it's actually good to consider |
| 1:29.3 | the complete menu of options. Some of these strategies work very well for some people, but not for |
| 1:35.3 | others. Some work for us at some times in our lives, but not in other times of our lives. |
| 1:41.0 | I've been studying habits a long time before I began to appreciate the importance of the |
| 1:46.1 | strategy of identity. Our idea of like, this is the kind of person I am, is so bound up in our |
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