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Happier with Gretchen Rubin

Little Happier: A Surprising and Subtle Way to Change Your Habits: Consider Texas

Happier with Gretchen Rubin

Gretchen Rubin / The Onward Project

Education, Health & Fitness, Self-improvement

4.713K Ratings

🗓️ 15 September 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

Texas’s extremely successful anti-littering campaign illustrates an important principle about habit change: Sometimes changing our habits requires us first to change our identity.

Get in touch: [email protected]

Visit Gretchen's website to learn more about Gretchen's best-selling books, products from The Happiness Project Collection, and the Happier app.

Find the transcript for this episode on the episode details page in the Apple Podcasts app. 

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Transcript

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0:00.0

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1:06.7

Lemonada

1:07.5

I'm Gretchen Rubin and this is a little happier. I wrote a book of Lemonada.

1:13.5

I'm Gretchen Rubin, and this is a little happier.

1:17.2

I wrote a book about habits called Better Than Before.

1:22.4

In it, I described the 21 strategies we can use to make or break our habits.

1:24.1

And sometimes people say,

1:25.7

A 21 is too many.

1:27.3

Just give me the best ones. But it's actually good to consider

1:29.3

the complete menu of options. Some of these strategies work very well for some people, but not for

1:35.3

others. Some work for us at some times in our lives, but not in other times of our lives.

1:41.0

I've been studying habits a long time before I began to appreciate the importance of the

1:46.1

strategy of identity. Our idea of like, this is the kind of person I am, is so bound up in our

...

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