As you probably notice, this month, we're bringing you our Life of Purpose series and revisiting

some of our most transformative episodes. Tune in to explore expert insights and practical

strategies on help, performance, and community well-being, all aimed at helping you achieve

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recaps of the key ideas in each interview, but at the end of the series, you'll receive our free Life of Purpose ebook.

What you have to do is go to UnmistakableCreative.com slash Life Purpose.

Again, that's UnmistakableCreative.com slash Life Purpose.

One way to think about it or a metaphor for it is, if you know what a murmuration is, you know, one of these swirling clouds of birds of swallows, and you're like, how do,

how do those things work? Yeah, it's like, because clearly there isn't a bird with a to-do list

tape to its wing going, look, take a left, then take a right, then take a left. There's no

instruction booklet on how a swirling cloud of starlings

emerges and shapes and reshapes itself. But they work on principles. You know, the basic

principles are fly towards the center, flies as close to the other birds as possible, don't run

into any of the other birds. And those are three principles that are contradictory to each other,

and you're trying to find the best way of kind of balancing all three of those obligations.

The same is true with thrilling and important and daunting.

Thrilling is often at odds with important.

And if it's too much of one or too much of the other,

if it's too, if it's all just you and thrilling, then it's just a self-centered goal. And,

you know, there's plenty of that around, but I want it to be more than that. If it's just

important, then there's a way that you can get burnt out or get sacrificed on a cause if you

don't have that kind of intrinsic motivation that or get sacrificed on a cause if you don't have that kind

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