This is the Gary V. Audio Experience.

Hi everybody, I'm Gary Vaynerchuk.

I'm extremely excited to be at the SOFA Summit.

I want to thank Smartly.io and everybody else.

I want to wish everybody a tremendous 2021.

I'm really excited about this Q&A format.

I think there's an incredible amount of opportunity in the ecosystem.

And I'd love to pontificate about it, go into details.

And so the Q&A format is always the most exciting for me.

And so let's get into the Q&A.

First question.

I've been watching your videos from 2019 where you said,

Tick-Tack and LinkedIn do your potential.

What do you think the next big thing in 2021 is?

You know, when I look at 2021, the one emerging opportunity for attention, arbitrage,

brand building is Clubhouse.

I think for personalities and CEOs and CMOs of companies joining those conversations.

That is the one emerging thing I have my eye on.

The thing I said about 2019, and even prior to that, about Tick-Tack and LinkedIn, was

the organic reach was incredible.

And you could do brand building against those platforms because you post something with

no audience and more people see it than you paid for.

...