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The GaryVee Audio Experience

Attention, Business, & Creative: The ABC's of Brand Building

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 9 February 2021

⏱️ 38 minutes

🧾️ Download transcript

Summary

Today’s episode is a keynote speech that I gave for Anheuser-Busch, discussing this transformational time for Madison Ave and how it goes beyond the effects of the COVID-19 pandemic. I detail my ABC’s of building brand and how the current marketing industry can adapt to the current digital world. Enjoy! Let me know what you thought.

Tweet Me! @garyvee

Text Me! 212-931-5731

My Newsletter: garyvee.com/newsletter

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

Hi, welcome back.

0:07.0

I'm very excited to introduce our next guest,

0:10.0

a partner and friend of Anheuser Busch,

0:12.0

chairman of VaynerX and CEO of VaynerMedia,

0:15.0

Gary VaynerTodd.

0:16.0

Gary, thank you for joining us.

0:18.0

Thanks for having me, Matt. How are you?

0:20.0

I'm doing well.

0:21.0

Good.

0:22.0

So, I'm going to pontificate here for like 10 or 15 minutes,

0:27.0

but what I really, really want to do, knowing the incredible pedigree of the audience,

0:32.0

and many, if not most of you, could equally and should be up here speaking,

0:37.0

I really am passionate about Q&A and getting into the details,

0:40.0

because I'm going to go MacRow here, which is what you have to do when you don't have the context of where everyone's

0:45.0

angle is from sales to marketing, the incredible agency partners here,

0:49.0

thinking about one thing, the brand teams are thinking about a different thing,

0:51.0

the media teams thinking about another thing,

0:53.0

the talent that has been so incredible in the content is thinking about another thing,

0:59.0

but we're all bound by the same thing, which is attention, creativity,

1:03.0

business results, altruistic impact on society.

1:07.0

And so, please, please, please, as I set this framework up for how I see the world,

...

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