Lisa Song Sutton - 8-Figure Entrepreneur & Venture Capitalist | How to Build Multiple Businesses From Scratch With No Experience

Success Story with Scott D. Clary

Success Story Media

Business, Education, How To, Self-improvement

4.6 • 326 Ratings

🗓️ 21 May 2026

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Lisa Song Sutton is a serial entrepreneur, real estate investor, and venture capitalist who launched multiple eight-figure businesses from scratch — starting with Sin City Cupcakes in 2012, then expanding into shipping, swimwear, and luxury real estate — all while working full-time at a law firm with no prior business experience. A daughter of a U.S. Air Force Vietnam War veteran, she now serves as General Partner of The Veteran Fund, a $20M venture capital fund investing in veteran-led companies. A member of the Young Presidents' Organization, former Global Shaper selected by the World Economic Forum, and named a Top Ten Social Entrepreneur to Watch by Inc., Lisa is a living proof that bold action and a willingness to learn on the fly can turn an idea into an empire. ➡️ Show Links https://www.instagram.com/lisasongsutton/ https://x.com/LisaSongSutton https://www.linkedin.com/in/lisasongsutton/ ➡️ Podcast Sponsors Hubspot - https://hubspot.com/ Huel - https://huel.com/scott (Code: scott) iDigress Podcast - https://www.idigress.fm/ Odoo - https://www.odoo.com NetSuite - https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary Framer - https://framer.com/design (Code: SuccessStory) LinkedIn Ads - https://linkedin.com/scottclary Priori - https://priori.life/ Mars Men - https://mengotomars.com/ Upwork - https://upwork.com/ Xero - https://www.xero.com Dell - dell.com/dell-pro AutoPilot - https://www.joinautopilot.com/landing Cohesity - https://www.cohesity.com/datacloud Amp - https://amp.ai ➡️ Talking Points 00:00 – Intro 01:21 – Making Six Figures at 26 05:16 – Lessons from 11 Years in the Cupcakes Business 09:52 – How Involved Should Founders Be 11:17 – Scaling Through People and Partnerships 15:55 – Partner Up or Go Solo 17:00 – Questions to Ask Before Partnering 20:38 – What to Keep and What to Delegate 23:39 – Sponsor Break 25:35 – How to Spot Great Opportunities 32:21 – Sexy vs Essential Businesses 35:42 – The Math Behind Every Opportunity 38:27 – Why Veteran Founders Stand Out 45:28 – Are Veterans Better Entrepreneurs 50:56 – What Comes Next 53:03 – Sponsor Break 55:14 – Does Parenthood Make You a Better Founder 59:45 – The Seasons of Life 1:02:59 – Balancing Love and Ambition 1:16:05 – One Lesson to Pass On

Transcript

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0:00.0	Cohesity is a success story partner. Now, your data is under attack all the time. Ransomware,
0:06.3	breaches, outages, and the old way of protecting your data, like slow backups, complicated
0:11.6	tools, recovery that takes days. It just doesn't cut it anymore. That's why Cohesity Data Cloud exists.
0:18.1	It's one AI-powered platform that protects your data. It spots threats early,
0:23.1	and it gets you back up and running in hours instead of days. So if you are trying to build
0:28.0	resilience for your company across AI and cloud and identity, head over to cohesity.com
0:34.8	slash data cloud. Cohesity, resilience everywhere. HubSpot is a success story
0:40.1	partner. Now, think about listening to this podcast right now. You are probably multitasking.
0:44.1	You are probably catching maybe 70 to 80% of what I'm saying. Now, flip that and imagine catching
0:49.7	only 20%. It's not a good use of your time. That'd be insane, right? But this is the reality for most businesses. Most businesses only use 20%. It's not a good use of your time. That'd be insane, right? But this is the reality for most
0:55.9	businesses. Most businesses only use 20% of their data. That's like reading a book with 80% of the
1:02.7	pages torn out. You are making decisions with a fraction of the picture. All the important details
1:08.6	that get buried in the call logs and the emails and the transcripts and the chat messages and it's just floating around doing nothing for you unless you use HubSpot.
1:17.1	Their customer platform brings all that unstructured data together and turns it into insights that actually help you grow your business.
1:24.0	Because when you know more, you grow more.
1:26.1	And when you're running a business on
1:28.1	100% of your data instead of 20, the decisions get a lot easier. Visit HubSpot.com to get the full
1:34.6	picture today. First line of your origin story as always, I was making six figures at 26. I thought
1:39.9	I'd made it. I realized my definition of success was different than what my parents had told me success was.
1:47.2	Get good grades, go to college, go to law school, and then get out and get a great job.
1:52.3	What if the life you want requires you to build it from nothing again and again?
1:58.1	Lisa's song Sutton has done exactly that, launching multiple businesses across industries and turning ideas into millions.
	...

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