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Hi everyone! I'm Hillary Kerr, the co-founder and chief content officer of Who Outwear.

And this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears,

and what happens when they embark on their Second Life.

Today on the show, I'm speaking with Lili Sadoogie, a designer and the owner of her eponymous brand,

Lili Sadoogie.

She's best known for her iconic, knotted and jeweled headbands that have been seen on women like Lady Gaga,

Nicole Kidman, Mindy Kaling, and Naomi Campbell.

Today, her brand has expanded beyond that to include categories like eyewear, handbags, belts,

hojory, and even cold weather accessories like hats.

During the pandemic, she made the smart pivot to include face masks in her assortment,

of which she sold over 500,000.

Originally from Dallas, Lili moved to New York City to design for brands like Rebecca Taylor,

Banana Republic, and Anthropology. Then, in 2006, she launched the first ever jewelry collection for J. Crew,

creating smash, hit pieces that are still sold today, like that bubble necklace you've seen a million times.

...