LinkedIn’s Untapped Business Potential - With Michelle J. Raymond | Episode 328

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 19 February 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building.

Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn.

This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.

Timestamps:

(00:00) - Introduction to Michelle J. Raymond

(00:57) - Michelle’s professional background

(02:53) - Discovering LinkedIn’s potential

(06:00) - Shifting from secrecy to transparency in business

(10:00) - Addressing challenges in converting LinkedIn followers

(14:56) - Defining and targeting your dream client

(25:00) - Leveraging company pages strategically

(37:00) - Overcoming content creation fears

(50:00) - The energy behind content creation

(58:45) - Trends and predictions for 2025

Check out today's guest, Michelle J. Raymond:

Michelle's LinkedIn: https://au.linkedin.com/in/michellejraymond

Michelle's Website: https://b2bgrowthco.com/

Michelle's Instagram: https://www.instagram.com/good_trading_co/?hl=es

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

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Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:

Transcript

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0:00.0	It is scary for a lot of businesses to go, but everybody else is doing it this way.
0:04.7	I don't want to be the one that stands out.
0:07.2	And I think you have to connect that the greater risk to the business is that you blend in.
0:19.3	My name is Michelle J. Raymond and you're listening to the future.
0:27.9	I have talked to Richard Moore. I've talked to Yasmin, Alec, and I've actually did a second episode with him, which was pretty much fire.
0:36.1	And to my surprise, the LinkedIn content does really
0:38.6	well elsewhere on podcasts and also on YouTube. So I'm just happy to have a different voice in the
0:44.3	LinkedIn creator space. And Michelle, thank you very much for jumping on the podcast with me.
0:48.8	How are you doing? I am doing fabulous. And a good day from Sydney to all of your listeners that might be joining
0:55.2	from anywhere in the world.
0:56.5	And for people who don't know who you are, can you please introduce yourself and tell us
1:01.3	a little bit of your background story?
1:03.0	For sure. So I'm Michelle J. Raymond and the J. is there just so you can find me on
1:08.4	LinkedIn searches. It's not to make me sound smarter, which is what
1:11.7	somebody asked me one day. But ultimately, I'm based here in Sydney, as I said, and I'm a LinkedIn
1:18.2	specialist that trains businesses on how to get active on the platform. I've spent 20 years in
1:24.9	B2B space in account management roles, sales roles in the manufacturing industry.
1:30.9	And it was always dirty and a bit nasty around the edges, but I was fascinated with how things
1:37.5	get made. And I still am to this day. And you might be thinking, like, what is account managing
1:43.2	and manufacturing got to do with
1:46.0	LinkedIn and how am I here? Well, around 10 years ago, I started a new job in the chemical
1:52.0	industry. So I used to sell raw materials and ingredients that go into beauty products. And I turn
	...

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