Hi, this is Alie the Lict and this is Leave Your Mark the podcast where I brew fresh career advice with some of my most inspiring and successful friends.

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still

have time to post about it. You're not going to want to think about the answer to this question,

but I'm going to ask it anyway. Are you someone whose content is being muted on social media or someone whose content is not well received

on social media. Now you may say to yourself, well, how would I know? And the way that you might

know this is when you find yourself posting a win online and realize that the response is like crickets.

And I want to draw your attention right now to LinkedIn, not because there aren't other platforms

where we can discuss this.

But I think LinkedIn is where professionals go to be professional.

And everyone, if they're smart, is trying to build up their credentials, their personal brand,

really thinking in terms of building equity and their own name.

In On Brand, I really double down

on the idea of shaping your narrative proactively, right? Making sure that you're thinking about

how you're showing up, what you want to be known for. But there's a way to do it and there's a way

not to do it. So today, on Leave Your

Mark, we're going to dive into some specific examples of what not to do and what to do.

So the first thing I'm going to say is you can assume all you want that people know what you're great at,

that your boss knows what you're great at,

that your colleagues know what you're great at.

You can assume that.

But as Dori Clark in my book on Brand says,

...