Lindsey Carter: Set Active CEO and Founder

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 10 April 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Founder and CEO of Set Active Lindsey Carter has built a multimillion dollar activewear business. The brand’s made-to-match monochrome activewear sets have made their way to seemingly every influencer and fitness class alike, totalling a quarter million customers since 2018. Building a social following and community is Lindsey’s bread and butter. After all, she comes from a background of having started her own social media agency and running accounts for people like Maddie and Mackenzie Ziegler from Dance Moms. But her background is much more varied than that—it also includes an assistant position at NBC Universal, a marketing job at Variety magazine, and a whole lot more. Tune in to hear about her successes—and failures—that landed her at the helm of a massive brand of her own.

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Transcript

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1:02.8	Offer valid until May 31st 2023. These statements have not been evaluated by the
1:09.0	Food and Drug Administration. This product is not intended to diagnose, treat,
1:13.6	cure or prevent any disease.
1:17.6	Hi everyone, I'm Hillary Kerr, the co-founder and chief
1:26.2	contact officer of Who Upwear and this is Second Life, a podcast
1:32.1	spotlighting women who have truly inspiring careers. We're talking about their work journeys,
1:37.9	what they've learned from the process of setting aside their doubts or fears,
1:42.4	and what happens when they embark on their second life. Today I'm joined by
1:47.1	Lindsay Carter, the founder and CEO of Set Active.
1:51.6	Lindsay set out to create an ATHLEASURE brand that blurred the lines between form and function.
1:58.4	Made to match in monochrome tones, the act of wear sets are designed to inspire confidence
	...

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