Lindsay McCormick - Founder and CEO of Bite | Building Mission-Driven Companies

Success Story with Scott D. Clary

Success Story Media

How To, Business, Education, Self-improvement

4.6 • 326 Ratings

🗓️ 15 September 2023

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK ➡️ About The GuestLindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time. ➡️ Show Linkshttps://www.instagram.com/heylindsaymc/https://twitter.com/lindsaymc/https://www.linkedin.com/in/lindsay-mccormick-39188521/ ➡️ Podcast SponsorsHUBSPOT — https://hubspot.com/ MY FIRST MILLION PODCAST - https://www.youtube.com/@MyFirstMillionPod/MASTERWORKS — https://masterworks.art/successstory (Early Access)SHOPIFY — https://shopify.com/successstory/NETSUITE — https://netsuite.com/scottclary/FACTOR — https://factormeals.com/successpod50 (Code: successpod50)BLINKIST — https://blinkist.com/claryMUNCH— https://www.getmunch.com/ (Code: Success)ZBIOTICS — https://zbiotics.com/success (Code: success)HELLOFRESH — https://hellofresh.com/50successpod (Code: 50successpod) ➡️ Talking Points00:00 - Intro03:10 - Lindsay McCormick's Origin Story07:29 - First Side Hustle Iteration13:00 - Realizing Product Viability18:50 - Scaling Amid Influx of Orders26:05 - Shark Tank Offers & Fundraising Views34:13 - Sponsor: My First Million Podcast35:23 - Sustainability in Product Launch40:50 - Prioritizing Sustainability in Business44:11 - Expanding Beyond Key Product48:20 - Launching New Products Seamlessly50:58 - Secrets to New Product Success53:38 - Lessons for Changing Customer Habits57:15 - Advice on Building a CPG Brand58:12 - Lindsay's Closing Thoughts1:00:00 - Connecting with Lindsay Online1:00:21 - Lindsay's Definition of Success

Transcript

Click on a timestamp to play from that location

0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines, including
0:16.9	the cabs of their flagship wine. I saw sleeves and their award-winning justification. I cannot wait
0:22.3	to share these with friends and family and also drink some myself. Justin Wines has been crafting
0:27.3	exceptional wines since 1981, with world-class Bordeaux style wines. Justin basically put
0:33.6	Castle Robeless region on the wine-making map. They thoughtfully produce wines with boutique
0:39.2	wine-making practices, and it is the perfect gift for loved ones. Gifting with Justin is effortless.
0:44.9	You pick your wine, you select the box, you add a personal message, and you leave the rest to
0:50.2	them. You could be gifting yourself if you want to. I'm not holding any judgment. Shop all of
0:55.1	their exceptional wines at JustinWine.com and be sure to use promo code Success to receive 15%
1:02.0	off your order today. Why the heck is toothpaste paced anyway? This doesn't make any sense. When it
1:06.4	kind of becomes a succession and then it's like, well now I got to finish up. The next thing I know,
1:10.0	I'm like, I would be on my way to work and I would be like calling my friends who were dentist
1:15.0	and dental hygienists, being like, can you talk to me about the taste? Lindsay McCormick. Lindsay McCormick.
1:20.3	Lindsay McCormick. Founder and CEO of Bite toothpaste. More than one billion toothpaste tubes
1:25.5	end up in landfills every year. So she decided to make her own, and that's what Bite was found in.
1:30.0	In 2016, in her living room, she has made an appearance on Shark Tank. We really, really appreciate
1:36.1	the offer Mark. We just can't understand completely guys. It is shocking, but someone says no to me.
1:43.0	What was last time that even happened? At the beginning of trying that out, figuring out what type of
1:47.3	ingredients I would need to make an effective oral care product. It was going to be like a powder
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Success Story Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Success Story Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.