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The Home Service Expert Podcast

Leveraging The Rule of 26 to Market Your Service-Based Business

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8705 Ratings

🗓️ 3 June 2022

⏱️ 65 minutes

🧾️ Download transcript

Summary

Michael "Buzz" Buzinski is the CEO of Buzzworthy Integrated Marketing, a website marketing firm that specializes in providing profitable digital marketing solutions for service-based businesses. In May 2021, Michael released his book “The Rule of 26 For Service-Based Businesses”, where he talked about the path to doubling your website revenue using the Rule of 26.

In this episode, we talked about digital marketing, SEO strategies, KPIs, traffic & conversion...

Transcript

Click on a timestamp to play from that location

0:00.0

So I created the Rule 26 to help service-centric business owners understand website marketing

0:08.2

and really break down what they need to focus on to start getting predictable revenue from

0:15.8

their website. Because so many times we have folks who are great at providing service, they go into business

0:23.1

to provide that service as many people as they want, right? But they rely on referrals and word

0:29.6

of mouth and think that's a predictable way to grow their business. And unfortunately,

0:34.3

it's not. It's proven time and time again. It's not a predictable way to

0:38.5

scale your business, right? So I went in and I was really trying to figure out how can I explain

0:44.4

how website marketing can significantly move the revenue needle? Because really as business owners,

0:50.8

that's all we care about. Welcome to the home service Expert, where each week, Tommy chats with world-class

0:57.4

entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership,

1:02.8

to find out what's really behind their success in business. Now, your host, the Home Service

1:09.5

Millionaire, Tommy Mello.

1:13.7

All right, we are live.

1:15.7

I've got Michael Buzz Baczynski on the line here, and he's an expert at digital marketing, SEO strategy, search marketing, small business, administration, and management.

1:28.1

He's based in Springfield, Illinois.

1:30.5

Buzzworthy, integrated marketing.

1:32.8

That's his company.

1:34.4

Also, BuzzBiz Media and BuzzBiss Studios.

1:38.8

Mike BuzzBuzzinsky is the CEO of BuzzWorzy Integrated Marketing, a website marketing

1:43.6

firm that specializes

1:44.7

and providing profitable digital marketing solutions for service-based businesses.

1:49.7

This is the division of BuzzBiz Media at an award-winning multimedia and marketing firm

...

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