Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network the audio destination for business professionals with great shows like success story podcast today will be breaking down how to leverage innovation and excellence to build a legacy worthy brand to drop these value bombs I bought Chris Stegner into eo fire studios Chris is a CEO of very big things a technology innovation in excellence company they help companies become their great

self by digitally elevating their brand experiences and opportunities and today for nation will talk about what a legacy worthy brand is examples of those companies how they provide so much value will talk about generative AI and so much more a big thank you for sponsoring today's episode goes to Chris and ours sponsors the hustle daily show hosted by Juliet Bennett Ryla Rob Litchers Ben Berkeley and Mark Dent is brought to you by the HubSpot podcast network the audio destination for business professionals

the hustle daily show brings you a healthy dose of irreverence off be informative takes on business and tech news like a recent episode on hackers versus casinos where the hosts talk about mgm resorts and Caesars entertainment and the devastating potential of cyber attacks listen to the hustle daily wherever you get your podcasts ever thought about giving a TEDx talk it's one of the most powerful ways to share your message with the world in four time TEDx speaker Taylor Conroy from thought leader can help you get there visit thought dash leader dot com slash five

air to join Taylor's free training where he teaches you how to land a TEDx talk and spread your message to millions Chris say what's up to fire nation and share something that you believe about becoming successful that most people disagree with how's it going fire nation I'm a big believer that when you can raise your companies prices and your demand stays the same that's when you know you pretty true value and a great brand and I think as an

entrepreneur it's it's really your job to really understand how to successfully bring that value to your customers and as well to your brand it's a great way to kick off the episode fire nation because we're talking about leveraging innovation we're talking about excellence we're talking about building a legacy worthy brand and you're not going to do that if you don't do what Chris just shared but first off I just want to break it down for fire nation for our listeners what is a

legacy worthy brand there's a little bit of a morbid side where this originally came from for myself which was you know I like to take a minute every once in a while and say if I were laying on my deathbed hopefully you know 150 years from now and and I looked back on my life you know what things would I be proud of and and that's where the legacy where they comes from and it's saying is this a brand that I would I'd really be proud that I created

but I think through that you accomplish creating a brand that other people care about as well so you can look at some of the the extremely obvious one such as like Apple like everybody in the world kind of looked at Apple as the pinnacle Nike test list and some amazing things with the brand even Dyson like when people hear about Dyson they have a certain mindset around here's an extremely high quality product that I'm willing to pay more for and then I'd even say

a less obvious example would be something as simple as like Domino's pizza and with with Domino's here was a very here's a brand that was very similar to the other brands the other pizza brands in the world and they're struggling and they're struggling they're reaching a point of almost going out of business and then they said hey we're going to make a huge change and that change was we're going to use better ingredients we're going to take the extra time to cook our pizza is better we're going to make sure we deliver things we're going to do

we're going to deliver them on time we're going to go ahead and make a huge investment in technology we're going to make sure that people have an understanding using technology of what's going on with their pizza every single step of the way from the time the order to the time it's delivered and I just you know destroyed what everybody else in the market was doing and also Domino's value went up like 500 X so I think it's a less obvious example but a great one what we're talking about now are some examples of companies that provide value at a massive level and they've been able to do that.

They built a great brand around it so you name the bunch of companies you got a little detailed with Domino's about how they provide value the better ingredients with the better transparency the better technology the faster delivery all that stuff so that's truly providing value at a massive level and they were able to build a great brand around that.

Go deeper with some other companies that you think provide that kind of example that kind of value that kinds of brand worthiness that you're very impressed with.

I would dive back into both Dyson and Tesla for a second so when you think of Dyson once again they they were definitely led by innovation first they came up with the very first vacuum that used the I don't even know the correct name for it because I'm not a vacuum person.

But it used the like whirlwind to so it kept perfect perfect suction the entire time to create this brand new technology that wasn't being used on any other vacuums anywhere but same time they executed it beautifully every one of the products is just looks like something you could see at a museum they're truly gorgeous.

And because of that I've bought tons of Dyson's lots of people I know about tons of Dyson's and they cost like five times as much as the next kind of comparable vacuum at the store but it just works better and it feels like something that's quality and it lasts longer.

So now if Dyson were to say hey here's the next best vacuum and I'm out there looking for something they're the only brand I'm ever going to turn to I'm going to say let me compare what they're doing versus the next I couldn't tell you the next brand because I don't even care but everybody knows who Dyson is.

I honestly couldn't tell you the next brand either and I will say I did a little research while you are chatting because it is interesting to know exactly what technology they're using so check it out fire nation.

Characterizing cyclone technology which enables air to strictly at high speeds inside the vacuum cleaner to remove dust allergens and other particles the Dyson collects all dirt through a filtration system don't you want to be doing that in your home I mean hook line and sink errands I know you're going to talk about another company but something that was kind of coming to mind as well because it happened to me yesterday.

You know Kate was having a little running nose and she's like hey can you pass the Kleenex and I'm like this actually isn't a Kleenex it's a tissue but that's all we call it our Kleenex because Kleenex was able to dominate that name dominate that brand over time just like we can't name another.

You know technology that actually does what the Dyson vacuum does or the second place to Dyson you know we just know Dyson and then there's just other ones that are probably as good so think about that so keep on going Chris.

I think it nailed it and if you were to go back to the previous example that I mean Tesla obviously a huge innovation change very first true like electric cars at scale.

And not that but I mean when the model less came out of his model of the year I mean sorry car of the year everywhere.

Because of all this new technology but not only does it have all this amazing technology but once again it was a beautiful car like it drove beautifully it looked amazing.

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