Today's department is the personal brand department. I have with me someone who has worked with some of the top names when we think about the concept of personal branding.

People like Lewis Howes, Ed Milet, Eric Thomas, Amy Porterfield, and so much more. And I'm so excited to have this personal branding expert with me, Rory Thaden.

People misunderstand personal branding completely.

Everyone thinks personal branding is a podcast, a YouTube channel, a social media, a book, a course, a speaker.

The way that we define personal branding is simply the digitization of reputation.

We've now helped 29 clients become New York Times,

Walshoot Journal, or USA Today bestselling authors. It's through fully legitimate, not gaming

the system. It's through building reputation. How do you clarify what you're about,

what's distinct about you, what's different from you from everyone else in the world?

It's not an honor to be the world's best kept secret.

It is an absolute shame that that person and their gifts are not being shared with the world.

The single greatest piece of personal branding advice that I've ever received,

and this is not a Rory Vaden quote, I wish it was,

but it was from a gentleman named Larry Winget.

And early in my speaking career, I heard Larry say, the goal of your personal brand is.

I'm so excited to get into this conversation with Rory Vaden, somebody I've been looking up to for quite some time.

I would say about two and a half

years or so. And he's a personal branding expert, a New York Times bestselling author, one of the

youngest people to be inducted in the Hall of Fame of Public Speaking, which is awesome,

multiple eight-figure entrepreneur, man of God, family man, and I love everything that you're doing.

And if you're, you know, if they're these names, I'm going to list out some names,

Lewis House, Ed Milette, Eric Thomas, Amy Porterfield, some of the strongest personal brands

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