The goal as an entrepreneur in creating good culture, you don't need them to believe in what you're doing.

You need them to believe that you believe in what you're doing.

If you sell anything, if you're in relationship with anybody, if you're trying to get people to do whatever it is, you would like for them to do.

I have with me, Chris Lee, who is a serial entrepreneur, who's had two nine-figure exits exits expert when it comes to building culture and sales.

In the last nine years, I've spent about a million dollars on my personal education, specifically to

study what these guys were doing to build culture. The reality is, is most successful cultures

have been done on purpose. And those people that really figure it out realize that there's an actual

methodology and in design to creating it. Brand is what separates you from everyone. It makes you unique,

a one of one. And brand is really rooted in culture. And so like creating something that's unique,

a one of one experience allows you to charge more, make more, give more.

I've created a methodology, and I've got 10 steps to building a phenomenal culture.

Step number one is...

I have with me, Chris Lee, who is a serial entrepreneur, who's had two nine-figure exits.

He's a podcaster, family man, man of God, but also is right now, I would say, an expert

when it comes to building culture and sales.

And so I'm so excited to have you on the department.

Thank you for hopping on.

Dude, excited to be here.

Thanks for having me. Usually I do interview people that I actually know. This is my second one

that I've done where I'm like, I'm going to get to know you while we talk. No problem.

And we shot a podcast for your podcast, um, just moments ago, which is called the Founders podcast.

And really quickly, I do want to start off by saying you sold a company or two.

...