Today's department is the business and marketing department. You know, if you market your business

better, you will make more money. That's why in this conversation, we're going to be talking about

how to make more money with your business using a personal brand and then how to save your

money with taxes. I have with me Carter Cofield, an eight-figure tax strategist who is also

killing it with his personal brand. Instead of going to find all these clients and beg

them to pay me, why don't I sit still and make myself more findable? You can't build a valuable

personal brand overnight. I can try to beg these people to start taking me seriously,

or I can become worthy of their attention through my content, through my brand.

So you starting out, how did you even know what to say and like what to make videos on?

Most people never ask their audience what they want to know.

Put your ego aside and start making content that your audience wants you to make.

Being knowledgeable what you do is a prerequisite for success. It will not guarantee success.

And so you have to balance being an expert in what you do, but being able to tell it or teach

it in a way that other people can understand.

If you want to be successful, guys, please hear me out.

If you have more followers than dollars, it's a problem.

The goal is to have the followers, but also the goal is to turn them followers into buyers eventually.

So the way we do it is we...

I'm so excited to have my friend with me, Carter Cofield, who is an eight-figure entrepreneur.

He's a tax strategist helping businesses structure their business so that they can

not only, you say, make the bag, but also keep the bag. He's also been named the number one CPA for

millennials. But what I love most about Carter, honestly, is how he's built his personal brand to drive

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