Well, howdy there internet people? It's Bell again. So today we're going to talk about Harris, Trump, money, ads, and what they can tell us about the electoral strategy.

The Harris campaign outlined parts of their fall advertising budget.

It's hundreds of millions of dollars worth of ad buys.

Most of the ads start around September 3rd and will run through the election.

For the Harris campaign, they're reportedly dropping around 170 million in television

ad reservations for battleground states. Reservations allow advertisers to lock in low

rates by scheduling in advance. The campaign is also reportedly making

around 200 million in reservations on digital platforms like Hulu and YouTube.

There's additional spending for social media sites but it hasn't been detailed or

even outlined at time of recording.

There are suggestions that campaigns on the Democratic side of the aisle

will be spending a little more per ad

to target high viewership events like premieres and sports events.

One of the more interesting things is that the Harris campaign is advertising on Fox News.

It looks like the Harris campaign is running daytime ads on Fox in

hopes of reaching out to the normal Republicans, the Haley Republicans, never

trumpers, those fed up with Trump's antics, and so on.

One of the core ideas of the Fox campaign is to deny Trump and his surrogates the ability to repeat false unchallenged statements about

Harris on Fox, and to help provide a permission structure for Republicans to cross party lines. A campaign memo said, quote, it is precisely through efforts

like this that we will break through the crowded media environment early and make clear

the choice and stakes of the election for the

voters who will decide it. So far Trump has only reserved ads in Georgia and

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